Why is the Umbrella Corporation’s Logo Blue Instead of Red Explained

The Umbrella Corporation’s logo is one of the most recognizable symbols in the world of video games and movies. The logo consists of a white umbrella on a blue background, but why is the color blue used instead of the more common color red? In this article, we will explore the reasons behind the Umbrella Corporation’s choice of the blue color for its logo.

The Origins of the Umbrella Corporation

Before we dive into the reasons behind the blue color of the Umbrella Corporation’s logo, let’s take a quick look at the origins of the company. The Umbrella Corporation is a fictional pharmaceutical company that appears in the Resident Evil series of video games and movies. The company is known for its unethical practices, including the creation of bioweapons that lead to a zombie outbreak.

The Blue Color of the Umbrella Corporation’s Logo

Now, let’s get back to the question at hand: why is the Umbrella Corporation’s logo blue instead of red? The answer lies in the symbolism of the color blue. Blue is often associated with trust, loyalty, and intelligence. These are all qualities that the Umbrella Corporation wants to convey to its customers and investors.

In contrast, the color red is often associated with danger, aggression, and blood. Using red in the Umbrella Corporation’s logo would have sent the wrong message to the public. It would have suggested that the company is dangerous and untrustworthy, which is not what the company wants to convey.

Moreover, the blue color is also a nod to the pharmaceutical industry. Many pharmaceutical companies use blue in their logos and branding, as it is associated with health, cleanliness, and professionalism. The Umbrella Corporation wants to position itself as a legitimate pharmaceutical company, despite its unethical practices.

Conclusion

In conclusion, the Umbrella Corporation’s choice of the blue color for its logo is not accidental. The company wants to convey trust, loyalty, and intelligence to its customers and investors, and the color blue helps to achieve that. Moreover, the blue color is a nod to the pharmaceutical industry, which the Umbrella Corporation wants to position itself as a part of. While the company’s practices may be unethical, its branding and logo design are well thought out and effective.

The Umbrella Corporation’s logo is one of the most recognizable symbols in the world of video games and movies. The iconic red and white logo has become synonymous with the evil corporation that created the T-virus, which caused the zombie outbreak in the Resident Evil franchise. However, in the Resident Evil 7: Biohazard game, the logo appears in blue instead of red, raising the question of why the color was changed.

The reason for the change in color is not officially stated by the creators of Resident Evil, but there are several theories that attempt to explain it. One theory is that the blue color represents a new beginning for the Umbrella Corporation. In the game, the corporation is attempting to rebrand itself after the events of the previous games, in which it was exposed as the cause of the zombie outbreak. The blue color could symbolize the corporation’s attempt to distance itself from its dark past and start fresh.

Another theory is that the blue logo represents a different branch of the Umbrella Corporation. In the game, the logo is associated with a new company called “Blue Umbrella,” which is a rival to the original Umbrella Corporation. The blue color could signify the difference between the two companies and their respective goals.

A third theory is that the blue logo is simply a design choice made by the creators of the game. The color blue is often associated with technology and innovation, which could be a nod to the advanced technology used by the Umbrella Corporation in the game. Additionally, blue is a calming color, which could be seen as ironic given the violent and chaotic events that take place in the game.

In conclusion, the reason for the Umbrella Corporation’s logo being blue instead of red is not definitively known. However, the different theories suggest that the change in color could represent a new beginning for the corporation, a different branch of the company, or simply a design choice. Regardless of the reason, the blue logo has become just as iconic as the red and white logo, and continues to symbolize the sinister nature of the Umbrella Corporation in the world of Resident Evil.