Why did Umbrella Corporation choose blue instead of red for their logo

Why Did Umbrella Corporation Choose Blue Instead of Red for Their Logo?

Introduction

Umbrella Corporation is a fictional company that appears in the Resident Evil franchise. The company’s logo features a blue and white umbrella, which has become an iconic symbol of the series. However, some fans have wondered why the company chose blue instead of red for their logo. In this article, we will explore this question and provide some possible explanations.

The Color Psychology of Blue

One possible reason why Umbrella Corporation chose blue for their logo is because of the color psychology of blue. Blue is often associated with trust, reliability, and professionalism. These are all qualities that a company like Umbrella Corporation would want to convey to its customers and investors. By using blue in their logo, the company could signal to the public that they are a trustworthy and dependable organization.

The Symbolism of an Umbrella

Another reason why Umbrella Corporation might have chosen blue for their logo is because of the symbolism of an umbrella. An umbrella is a common symbol of protection, which is something that a company like Umbrella Corporation would want to associate itself with. By using an umbrella in their logo, the company could signal to the public that they are a protective organization that is looking out for the best interests of their customers and employees.

The Influence of Other Companies

It’s also possible that Umbrella Corporation chose blue for their logo simply because other successful companies have used blue in their branding. Many well-known companies, such as IBM, Facebook, and Twitter, use blue in their logos. By using blue, Umbrella Corporation could be trying to emulate the success of these other companies and establish themselves as a major player in their industry.

The Contrast with Red

Finally, some fans have speculated that Umbrella Corporation chose blue for their logo specifically because it contrasts with the color red. In the Resident Evil franchise, the color red is often associated with the T-virus and other dangerous pathogens that the company creates. By using blue instead of red, the company could be trying to distance itself from these negative associations and present itself in a more positive light.

Conclusion

In conclusion, there are several possible reasons why Umbrella Corporation chose blue instead of red for their logo. It’s possible that the company wanted to convey trust and reliability, associate itself with the protection symbolized by an umbrella, emulate the success of other companies, or distance itself from negative associations with the color red. Regardless of the reason, the blue and white umbrella has become an iconic symbol of the Resident Evil franchise and a recognizable emblem of the fictional company.

Why did Umbrella Corporation choose blue instead of red for their logo?

Umbrella Corporation is a fictional multinational corporation in the Resident Evil series of video games, movies, and novels. The company is notorious for its unethical practices, including genetic engineering, bioterrorism, and viral outbreaks. However, one aspect of Umbrella Corporation that often goes unnoticed is its choice of colors for its logo, which is a blue umbrella on a white background. In this article, we will explore the possible reasons why Umbrella Corporation chose blue instead of red for their logo.

However, it is worth noting that Umbrella Corporation’s choice of blue may not have been a deliberate decision based on color psychology or branding strategy. It could have simply been a random choice or a design preference by the company’s founder or graphic designer. Alternatively, it could have been a nod to the blue and white stripes of the American flag, which symbolize unity, purity, and perseverance, as Umbrella Corporation is a US-based company in the Resident Evil universe.