Why did Umbrella Corporation choose blue for their logo instead of red

Why Did Umbrella Corporation Choose Blue for Their Logo Instead of Red?

Umbrella Corporation is a fictional company that has become well-known through its appearance in the Resident Evil video game franchise. The company’s logo features a blue umbrella on a white background, which has left many fans wondering why the company chose blue instead of red for their logo.

1. The Importance of Branding

Before we delve into the reasons behind Umbrella Corporation’s choice of blue for their logo, it’s important to understand the significance of branding. A company’s logo and overall branding is crucial in creating a strong identity and attracting customers. It’s a visual representation of the company’s values, products, and services.

2. The Meaning of Blue

3. The Color Red

While blue may have been the better choice for Umbrella Corporation’s branding, some fans may wonder why the company didn’t choose red instead. Red is often associated with danger, passion, and excitement. However, these are not necessarily the qualities that a company would want to convey to its customers. Using red in the logo could have given the impression that the company is risky or unpredictable.

4. The Importance of Contrast

Another reason why Umbrella Corporation may have chosen blue for their logo is because of the importance of contrast. The white background of the logo helps to make the blue umbrella stand out and catch the viewer’s attention. If the logo had been red, it may not have stood out as much against a white background.

In conclusion, Umbrella Corporation’s choice of blue for their logo was likely a deliberate decision based on the meaning behind the color and the importance of creating a strong brand identity. While red may have been a more eye-catching color, it could have given the wrong impression to customers. By choosing blue, Umbrella Corporation was able to convey a sense of trustworthiness and reliability.

Abstract:

Umbrella Corporation is a fictional pharmaceutical company in the Resident Evil franchise. The company’s logo features a blue and white umbrella, which has led many fans to wonder why the company chose blue over the more typical red for their logo.

1. Brand identity

One of the main reasons Umbrella Corporation may have chosen blue for their logo is to establish a unique brand identity. In a world where many pharmaceutical companies use red, blue would stand out and help Umbrella Corporation differentiate itself from competitors.

2. Trust and calmness

Blue is also often associated with trust and calmness. As a pharmaceutical company, it was important for Umbrella Corporation to convey a sense of trustworthiness and safety to their customers. Using blue in their logo could have helped achieve this goal.

3. Scientific connotations

Blue is often associated with science and technology. As a company focused on pharmaceutical research and development, Umbrella Corporation may have wanted to emphasize their scientific expertise by using blue in their logo.

4. Color psychology

Finally, it’s worth noting that color psychology plays a role in branding and marketing. Blue is often seen as a calming and soothing color, which could be appealing to customers who are seeking relief from illness or medical conditions.

In conclusion, there are several potential reasons why Umbrella Corporation chose blue for their logo instead of red. From establishing a unique brand identity to conveying trust and scientific expertise, the color blue may have been a deliberate choice to help the company stand out in a competitive industry.