Why did the Umbrella Corporation choose a blue logo instead of red

The Umbrella Corporation is a fictional company in the Resident Evil video game series. The company is known for its sinister role in creating and spreading the T-virus, which turns people into zombies. The company’s logo is a blue and white umbrella, which has become an iconic symbol of evil in the series. But why did the Umbrella Corporation choose a blue logo instead of red? Let’s explore this question in more detail.

The symbolism of the color blue

Blue is a color that is often associated with calmness, trust, and stability. It is also associated with the sky and the sea, which are vast and seemingly endless. Blue is a popular color for corporate logos because it is seen as professional and trustworthy. It is also a color that is easy on the eyes and can be used in a variety of contexts.

The symbolism of the color red

Red is a color that is often associated with passion, danger, and power. It is a color that can evoke strong emotions, such as anger or excitement. Red is a popular color for logos because it can be attention-grabbing and memorable. It is also a color that is associated with energy and action.

The choice of blue for the Umbrella Corporation logo

Given the sinister nature of the Umbrella Corporation, it might seem odd that they would choose a calm and trustworthy color like blue for their logo. However, there are a few possible explanations for this choice.

First, the blue color of the logo may be meant to evoke a false sense of security. By appearing calm and trustworthy, the Umbrella Corporation may have been able to deceive people into thinking that they were a benevolent organization. This would have allowed them to operate in secret and carry out their evil plans without interference.

Second, the blue color of the logo may be meant to contrast with the red color of blood. In the Resident Evil series, the T-virus turns people into zombies that crave human flesh. This creates a lot of bloodshed and violence, which is often depicted in red. By using a blue logo, the Umbrella Corporation may have been trying to distance themselves from the violence and chaos that they were causing.

Conclusion

In conclusion, the choice of blue for the Umbrella Corporation logo is likely a deliberate one. It may have been meant to deceive people into thinking that the company was trustworthy, or to distance themselves from the violence and chaos that they were causing. Whatever the reason, the blue and white umbrella logo has become an iconic symbol of evil in the Resident Evil series, and it continues to be a source of fascination for fans of the franchise.

The Umbrella Corporation, a fictional multinational corporation in the Resident Evil franchise, is known for its iconic blue and white logo. However, some fans have questioned why the corporation did not choose a more ominous color, such as red, for its logo.

One theory is that the blue color was meant to symbolize trust and reliability. Blue is often associated with calmness, loyalty, and stability, which are all traits that the Umbrella Corporation would want to convey to its customers and investors. By choosing blue, the corporation may have been trying to assure people that their products and services were of the highest quality and could be trusted.

Another possible explanation for the blue logo is that it was a deliberate choice to subvert expectations. Most people associate the color red with danger, warning, and alarm. By choosing blue instead, the Umbrella Corporation may have been trying to lull people into a false sense of security. This would be in line with the corporation’s sinister and secretive nature, as it often engaged in unethical and illegal activities behind closed doors.

It’s also worth noting that the Umbrella Corporation’s logo has undergone several changes throughout the Resident Evil franchise. In some iterations, the logo features a red umbrella on a white background, which could be seen as a nod to the association between the color red and danger. However, the blue and white logo remains the most recognizable and iconic version of the Umbrella Corporation’s branding.

In conclusion, the Umbrella Corporation’s decision to choose a blue logo instead of red may have been a deliberate choice to convey a sense of trust and reliability, subvert expectations, or simply to create a memorable and iconic brand. Regardless of the reasoning behind the decision, the blue and white logo has become synonymous with the Resident Evil franchise and remains a beloved symbol for fans around the world.