Which Greeting Card Company Had a Black Umbrella Logo

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Greeting cards are a popular way of expressing emotions and sentiments to loved ones. Over the years, many greeting card companies have emerged, each with a unique logo and brand identity. One such company that stood out was known for their black umbrella logo. But which greeting card company had a black umbrella logo? This article explores the answer to this question.

1. The History of Greeting Card Companies

Greeting cards have been around for centuries, with the first recorded Valentine’s Day card dating back to the 15th century. However, it wasn’t until the 20th century that greeting card companies started to emerge. Companies like Hallmark, American Greetings, and Papyrus became household names, with their cards being sold in stores worldwide.

2. The Black Umbrella Logo

The black umbrella logo was a unique brand identity used by a greeting card company called Carlton Cards. Carlton Cards was founded in Toronto, Canada, in 1922 by Harry Harowitz. The company expanded rapidly, with stores opening across Canada and the United States. The black umbrella logo was introduced in the 1970s and became synonymous with the Carlton Cards brand.

3. Carlton Cards Today

Despite its popularity, Carlton Cards faced financial difficulties in the 2000s and was eventually sold to American Greetings in 2012. Today, Carlton Cards stores are no longer in operation, and the brand has been integrated into American Greetings.

In conclusion, the greeting card company that had a black umbrella logo was Carlton Cards. Although the brand is no longer in operation, its unique logo remains a part of greeting card history.

The greeting card industry has been around for centuries, and many companies have come and gone. However, there is one company that stands out for its unique black umbrella logo – Papyrus.

Papyrus was founded in 1950 by Marcel and Margrit Schurman in their apartment in Berkeley, California. They started out by creating and selling handmade cards featuring their own artwork. The company quickly grew and expanded to include a wide range of greeting cards, stationery, gifts, and other paper products.

In the 1980s, Papyrus introduced its iconic black umbrella logo. The logo was designed by Margrit Schurman and was meant to symbolize protection, elegance, and sophistication. The black color was chosen to represent the company’s commitment to quality and its dedication to the art of paper.

Over the years, Papyrus has become known for its high-quality, beautifully designed cards and gifts. The company has collaborated with many well-known artists and designers, including Kate Spade, Vera Wang, and Jonathan Adler. Papyrus has also expanded its product line to include wedding invitations, personalized stationery, and other special occasion items.

In recent years, Papyrus has faced some challenges, including the rise of digital communication and the decline of the traditional greeting card market. In January 2020, the company announced that it would be closing all of its retail stores and focusing on its wholesale business.

Despite these challenges, Papyrus remains a beloved brand for those who appreciate the artistry and craftsmanship of paper products. And its black umbrella logo continues to be a symbol of the company’s commitment to quality and elegance.