We’ll Get the Umbrella Logo (The Story Behind the Iconic Design)
The Umbrella Corporation is a fictional company that appears in the Resident Evil franchise. The company is known for its sinister role in the outbreak of the T-virus, a fictional virus that causes people to turn into zombies. However, the Umbrella Corporation is also famous for its iconic logo, which features a red and white umbrella.
The umbrella logo was created by a graphic designer named Markus Mallasch. Mallasch was hired by the production company behind the Resident Evil movies to create a logo for the fictional company. He was given a brief that described the company as “cold, corporate, and evil.” Mallasch began by sketching out various designs, but he kept coming back to the umbrella.
The umbrella logo was inspired by the idea of protection. Mallasch saw the umbrella as a symbol of safety and security, but he also saw it as a way to hide something sinister. He wanted the logo to have a clean, simple design that would be instantly recognizable. He chose red and white as the colors because they were bold and eye-catching.
Mallasch created several versions of the logo, but the one that was ultimately chosen featured a white umbrella on a red background. The logo was first used in the 2002 movie Resident Evil, and it quickly became an iconic symbol of the franchise. The logo has since been used in countless Resident Evil video games, movies, and merchandise.
The umbrella logo has become so iconic that it has been parodied and imitated in other media. For example, the logo has been used in the TV show The Simpsons, and it has been adapted for use by real-life companies such as Google and Microsoft.
In conclusion, the umbrella logo is an iconic symbol of the Resident Evil franchise. It was created by a graphic designer who wanted to capture the idea of protection and safety, while also hinting at something sinister. The logo has become a cultural icon and is instantly recognizable to fans of the franchise.
The Umbrella Corporation logo is one of the most recognizable symbols in popular culture. It has become synonymous with the Resident Evil franchise, and is instantly recognized by fans of the series. But where did the design for the logo come from? In this article, we’ll take a look at the story behind the iconic Umbrella logo.
The Umbrella Corporation was founded in 1968 by Oswell E. Spencer, Edward Ashford, and James Marcus. The company was originally a pharmaceutical company, but soon expanded into other areas, including biotechnology and weapons development. The company’s logo, a red and white umbrella, was designed to represent the company’s mission of providing protection and shelter to its customers.
The logo was created by Japanese designer, Yasuyuki Nakai. Nakai was working for an advertising agency in Tokyo when he was approached by Capcom, the publisher of the Resident Evil games. Capcom wanted a logo that would be instantly recognizable and would represent the Umbrella Corporation’s sinister nature. Nakai came up with a design that featured a red and white umbrella, with the letter “U” in the center.
The design was an instant hit with Capcom, and it became the official logo for the Umbrella Corporation. The logo appeared on merchandise, promotional materials, and in the games themselves. It has become one of the most iconic symbols in video game history.
Over the years, the logo has undergone some changes. In the early Resident Evil games, the logo was a simple red and white umbrella with the letter “U” in the center. In later games, the design was updated to include a more detailed umbrella, with the letter “U” in a different font. The logo has also been adapted for use in other media, including the Resident Evil movies.
Despite the changes, the Umbrella logo remains one of the most recognizable symbols in popular culture. It has become a symbol of the Resident Evil franchise, and is instantly recognized by fans of the series. The logo’s simple design and sinister connotations have made it an iconic part of the Resident Evil universe, and a symbol of the Umbrella Corporation’s dark legacy.
In conclusion, the Umbrella Corporation logo is a testament to the power of simple design. Yasuyuki Nakai’s design has become an iconic symbol in popular culture, representing the sinister nature of the Umbrella Corporation. The logo’s enduring popularity is a testament to the enduring appeal of the Resident Evil franchise, and the impact it has had on popular culture.