Vans Umbrella Logo The Story Behind the Iconic Design
The Origins of Vans
The Vans brand was founded in 1966 in California by brothers Paul and James Van Doren. Initially, the company produced shoes with a unique design that featured a vulcanized rubber sole and canvas upper, which was a game-changer in the skateboarding industry.
The Birth of the Vans Logo
In the early days of Vans, the company used a simple logo that consisted of the word “Vans” in a plain font. However, in 1976, the company decided to update its logo to better reflect its brand identity.
The Design Process
The Vans logo was designed by Mark Van Doren, the son of one of the company’s founders. He drew inspiration from the classic Vans shoe design, which features a waffle pattern on the sole. He used this pattern to create a stylized “V” that became the centerpiece of the new logo.
The Vans Umbrella Logo
In the 1980s, Vans began to use an updated version of the logo that featured an umbrella shape around the stylized “V.” This version of the logo became the most recognizable and iconic design for the company.
The Meaning Behind the Logo
The umbrella shape around the “V” in the Vans logo represents the company’s commitment to protecting its customers from the elements. The logo also serves as a symbol of the company’s laid-back California lifestyle and its connection to the skateboarding community.
The Evolution of the Vans Logo
Over the years, the Vans logo has undergone several changes to keep up with the company’s evolving brand identity. However, the basic design of the stylized “V” and the umbrella shape have remained the same, making it one of the most recognizable logos in the world.
Conclusion
The Vans logo is a testament to the power of great design and the importance of brand identity. By using the waffle pattern from its iconic shoes as the basis for the logo, Vans was able to create a design that perfectly captures the essence of the company and its California roots. Today, the Vans logo is a symbol of quality, style, and authenticity that is recognized around the world.
The Vans brand is synonymous with skateboarding culture and has been a staple in the industry since the 1960s. One of the most recognizable aspects of the brand is its iconic logo, which features an umbrella shape with the word “Vans” written across it. But what inspired this design?
The story behind the Vans umbrella logo dates back to the early days of the company. In 1966, brothers Paul and Jim Van Doren opened their first store in Anaheim, California. They wanted a logo that would be simple, bold, and easily recognizable. Paul had the idea to create an emblem that resembled an umbrella, as he believed it would convey a sense of protection and durability.
The brothers enlisted the help of a graphic designer named Mark Van Doren (no relation to the brothers) to bring their vision to life. Mark created the umbrella shape and added the word “Vans” in a bold, sans-serif font. The logo was printed on the first batch of Vans shoes and quickly became a hit with skateboarders and surfers alike.
Over the years, the Vans umbrella logo has undergone some minor changes, but the basic design has remained the same. Today, it is one of the most recognizable logos in the world of skateboarding and streetwear. The logo has become a symbol of individuality, creativity, and rebellion, and is beloved by fans of the brand all over the world.
In conclusion, the Vans umbrella logo is an iconic design that has stood the test of time. Its simple yet bold design has become synonymous with the brand and has helped to cement Vans’ place in skateboarding culture. Whether you’re a die-hard fan or just appreciate good design, the Vans logo is a true classic that will continue to inspire for generations to come.