Unveiling the Story behind the Old Visit South Walton Three Umbrella Logo

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Introduction: In this article, we will explore the history and meaning behind the old Visit South Walton Three Umbrella Logo.

Q: What is the Visit South Walton Three Umbrella Logo?

A: The Visit South Walton Three Umbrella Logo is a logo that was used by the tourism board of South Walton, Florida, in the United States. The logo features three colorful umbrellas, each with a different pattern, arranged in a row against a blue-green background.

Q: When was the Visit South Walton Three Umbrella Logo created?

A: The Visit South Walton Three Umbrella Logo was created in 2013 as part of a rebranding effort by the tourism board. The logo was designed by a local artist named Justin Gaffrey, who was inspired by the colorful beach umbrellas that are a common sight on the beaches of South Walton.

Q: What is the meaning behind the Visit South Walton Three Umbrella Logo?

A: The Visit South Walton Three Umbrella Logo was designed to represent the unique and vibrant culture of South Walton. The three umbrellas represent the three main beach communities in the area: Santa Rosa Beach, Grayton Beach, and Seaside. The different patterns on each umbrella represent the diversity of the people and experiences that can be found in South Walton.

Q: Why was the Visit South Walton Three Umbrella Logo replaced?

A: In 2020, the tourism board of South Walton decided to replace the old Three Umbrella Logo with a new logo that better reflected the changing needs and priorities of the community. The new logo features a more modern and streamlined design, with a focus on sustainability and outdoor recreation.

Q: What is the legacy of the Visit South Walton Three Umbrella Logo?

A: The Visit South Walton Three Umbrella Logo will always be remembered as a symbol of the unique and vibrant culture of South Walton. The logo was widely recognized and beloved by locals and visitors alike, and it helped to establish South Walton as a top destination for beach vacations in the United States. While the logo may no longer be in use, its legacy will continue to inspire and inform the community for years to come.

Introduction

– Brief overview of the Visit South Walton Three Umbrella Logo

– Importance of logos in branding

History of Visit South Walton

– Founding of Visit South Walton

– Initial branding and logo

– Evolution of the Visit South Walton logo

Design of the Three Umbrella Logo

– Inspiration behind the design

– Symbolism of the umbrellas

– Color choices and their significance

Impact of the Three Umbrella Logo

– Reception by locals and visitors

– Success in promoting tourism in South Walton

– Legacy of the Three Umbrella Logo

Conclusion

– Recap of the history and design of the Visit South Walton Three Umbrella Logo

– Importance of effective branding in tourism industry.

The Visit South Walton Three Umbrella Logo has become an iconic symbol of the beautiful coastal region in Florida. The logo features three colorful umbrellas, each representing a different aspect of South Walton’s pristine beaches, turquoise waters, and sunny skies. But what is the story behind this famous logo?

History of Visit South Walton

Visit South Walton was founded in 1984 as a way to promote tourism in the area. The organization started with a simple logo featuring a sun and waves, but as the area grew in popularity, they knew they needed to update their branding. In 2003, they launched the Three Umbrella Logo, which quickly became a beloved symbol of South Walton.

Design of the Three Umbrella Logo

The Three Umbrella Logo was designed by a local artist named Justin Gaffrey. He drew inspiration from the vibrant colors and laid-back lifestyle of South Walton. The umbrellas themselves represent the three main beach communities in South Walton: Seaside, WaterColor, and Grayton Beach. Each umbrella is a different color, with pink representing Seaside, blue for WaterColor, and green for Grayton Beach. The colors were chosen to reflect the unique characteristics of each community.

Impact of the Three Umbrella Logo

The Three Umbrella Logo was an instant hit with locals and visitors alike. It quickly became a recognizable symbol of South Walton and helped to promote the area as a top tourist destination. The logo was used on everything from billboards to brochures, and even appeared on the sides of the area’s famous trolleys.

Conclusion

The Visit South Walton Three Umbrella Logo is a testament to the power of effective branding. The logo’s colorful design and symbolism perfectly capture the essence of South Walton’s beaches and communities. It has become an iconic symbol of the area and will always be remembered as a beloved piece of South Walton’s history.