Umbrella Logo Theft What Happened and What’s Being Done About It

Q: What is the umbrella logo theft?

A: The umbrella logo theft refers to the unauthorized use of a company’s logo by another party. In this case, the logo in question is the distinctive umbrella logo of the British luxury brand, Burberry.

Q: What happened in this case?

A: In 2018, a Chinese company called Fujian Jingmin Technology used a logo that was strikingly similar to Burberry’s trademarked umbrella logo. The logo was used on their clothing and accessories, and it was reported that they had been selling these products on online marketplaces such as Amazon and AliExpress.

Q: What’s being done about it?

A: Burberry has taken legal action against Fujian Jingmin Technology, citing trademark infringement. The case is ongoing, but Burberry is seeking damages and a court order to prevent the Chinese company from using their logo.

Additionally, Burberry has been working to protect their intellectual property rights in China by registering their trademarks and logos with the relevant authorities. They have also been monitoring online marketplaces for any counterfeit products and taking down listings that infringe on their trademarks.

Q: Why is it important for companies to protect their logos and trademarks?

A: Logos and trademarks are valuable assets for companies as they help to distinguish their products and services from those of competitors. Unauthorized use of a company’s logo can lead to confusion among consumers and can harm the company’s reputation. It can also result in lost sales and revenue.

Protecting logos and trademarks is essential for maintaining a company’s brand identity and ensuring that their products are not counterfeited or misrepresented. It also helps to prevent unfair competition and protects the company’s market share.

Q: What is the Umbrella logo theft?

A: The Umbrella logo theft refers to the unauthorized use of the Umbrella Corporation logo from the popular video game series, Resident Evil. The logo has been used by various companies and individuals without permission from Capcom, the owner of the Resident Evil franchise.

Q: What is the significance of the Umbrella logo?

A: The Umbrella Corporation logo is a recognizable symbol of the Resident Evil franchise. It is associated with the fictional pharmaceutical company that created the T-virus, the virus responsible for the zombie outbreak in the game series. The logo has become a popular icon among fans of the series and has been used in various merchandise and promotional materials.

Q: What are the consequences of logo theft?

A: Logo theft can lead to legal issues for the companies or individuals using the logo without permission. They can face lawsuits and may be required to pay damages to the owner of the logo. Additionally, logo theft can damage the reputation of the original owner and dilute the value of the logo.

Q: What examples of Umbrella logo theft have occurred?

A: There have been several instances of Umbrella logo theft, including the use of the logo on clothing, accessories, and even a food truck. In 2018, a Chinese company was sued by Capcom for using the logo on a product without permission. The company was ordered to pay damages and cease the use of the logo.

Q: What is being done to prevent Umbrella logo theft?

A: Capcom has taken legal action against companies and individuals who have used the Umbrella logo without permission. They have also trademarked the logo in various countries to protect it from unauthorized use. Fans of the series are also encouraged to report instances of logo theft to Capcom to help prevent further misuse of the logo.