Umbrella Logo Mistake What Went Wrong and How to Avoid Similar Design Errors

Abstract:

Design is an integral part of a brand’s identity. A well-designed logo can be instantly recognizable and help a company stand out in a crowded market. However, even the most experienced designers can make mistakes. This article explores the mistake made in the design of the Umbrella logo and offers tips on how to avoid similar design errors.

1. The Mistake:

The Umbrella logo was created for a Hong Kong-based insurance company in 2018. It features an umbrella with the company name written in Chinese characters inside. However, the logo was quickly criticized for its design error. The characters were written in the wrong order, with the second character coming before the first. This made the logo difficult to read and caused confusion among potential customers.

2. Lessons Learned:

The mistake in the Umbrella logo highlights the importance of attention to detail in design. It also shows the need for cultural sensitivity in branding. When designing a logo for a company that operates in a different culture, it is essential to research and understand the cultural nuances. This includes the correct order of characters in written language.

3. Tips to Avoid Similar Design Errors:

To avoid making similar design errors, designers should:

– Conduct thorough research on the company and its target audience

– Consult with native speakers or cultural experts

– Double-check all design elements for accuracy and clarity

– Test the logo with a focus group before finalizing it

– Always be open to feedback and willing to make changes

Abstract:

1. Lack of Research:

One of the primary reasons for the HKTB’s logo mistake was a lack of research. The logo design team failed to conduct thorough research to ensure that their design was unique and not already in use by another company. This oversight resulted in a design that was too similar to Ethias’ logo, leading to accusations of plagiarism.

To avoid a similar mistake, it’s crucial to conduct in-depth research before finalizing a logo design. This involves checking for trademarks, reviewing competitors’ logos, and ensuring that the design is not too similar to an existing logo.

2. Overreliance on Templates:

Another issue with the HKTB’s logo design was an overreliance on templates. The design team used a template from a logo design software, which resulted in a generic and unoriginal logo. The lack of creativity and originality in the design made it easier for Ethias to accuse the HKTB of copying their logo.

To avoid this mistake, it’s important to use templates only as a starting point and not rely on them entirely. The design team should strive to create a unique and original logo that represents the brand’s identity.

3. Failure to Test the Design:

Finally, the HKTB’s logo mistake was also due to a failure to test the design. The design team did not test the logo’s similarity to other logos, leading to the controversy surrounding the logo’s resemblance to Ethias’ logo.

To avoid this mistake, it’s crucial to test the logo design thoroughly before finalizing it. This involves getting feedback from stakeholders, testing the logo’s scalability, and ensuring that it represents the brand’s identity.

In conclusion, the HKTB’s umbrella logo mistake serves as a reminder of the importance of research, creativity, and testing in logo design. By avoiding these common mistakes, brands can create unique and memorable logos that represent their identity and set them apart from the competition.