Travellers Golf The Story Behind the Iconic Red Umbrella

Travellers Golf is a well-known insurance company that has been sponsoring PGA Tour events for over a decade. One of the most recognizable symbols of the company is the iconic red umbrella that is seen at every tournament. But where did this symbol come from, and why is it so important to Travellers Golf?

The story of the red umbrella goes back to the early 1900s when the company was known as St. Paul Fire and Marine Insurance Company. In 1870, the company started offering insurance policies to golf courses, and by the early 1900s, it was one of the largest golf insurers in the United States.

In 1905, the company launched a new advertising campaign that featured a red umbrella as a symbol of protection. The campaign was a huge success, and the red umbrella became synonymous with the company. Over the years, the red umbrella has become a symbol of protection, safety, and security.

In the 1990s, Travellers Golf became the title sponsor of the Greater Hartford Open, which is now known as the Travellers Championship. The company wanted to create a strong visual identity for the tournament, and they decided to use the red umbrella as a symbol of their sponsorship. The red umbrella became a fixture at the tournament, and it quickly became one of the most recognizable symbols of the PGA Tour.

Today, the red umbrella is seen at every PGA Tour event that Travellers Golf sponsors. It has become a symbol of the company’s commitment to protecting its customers and providing them with peace of mind. The red umbrella is also a symbol of the company’s commitment to the game of golf and its support of the PGA Tour.

In conclusion, the story behind the iconic red umbrella of Travellers Golf is one of protection, safety, and security. It is a symbol of the company’s commitment to its customers and to the game of golf. The red umbrella has become a fixture at every PGA Tour event that Travellers Golf sponsors, and it is a symbol that will continue to be recognized for years to come.

The story dates back to 2007, when Travellers became the title sponsor of the PGA Tour event in Hartford, Connecticut. As part of their sponsorship agreement, the company wanted to create a memorable logo that would help them stand out in a crowded field of competitors.

After considering a variety of options, the marketing team at Travellers settled on the idea of a red umbrella. According to company executives, the umbrella represented protection, security, and shelter, all qualities that were in line with Travellers’ brand identity.

In addition to its marketing appeal, the red umbrella also had practical benefits for players and fans. During the tournament, Travellers would hand out thousands of red umbrellas to attendees, providing shade and protection from the sun on hot summer days.

In a world where branding is everything, Travellers’ decision to embrace the red umbrella was a stroke of genius. By creating a symbol that was both memorable and meaningful, they were able to build a lasting connection with golf fans everywhere.