Tom Benson Umbrella Dance Logo (Exploring the Story Behind the Iconic Logo)

Title: Exploring the Story Behind the Iconic Tom Benson Umbrella Dance Logo

Abstract:

The Tom Benson Umbrella Dance Logo has become a recognizable symbol of the New Orleans Saints football team. But where did this iconic logo come from? In this article, we will delve into the history of the Tom Benson Umbrella Dance Logo and discover the story behind its creation.

1. Who is Tom Benson?

Tom Benson was the owner of the New Orleans Saints football team from 1985 until his death in 2018. During his ownership, the Saints experienced a renaissance, becoming a competitive team and winning their first Super Bowl in 2010.

2. The Creation of the Logo

3. The Design Process

The marketing firm took the idea and ran with it, creating a design that incorporated the umbrella dance with the fleur-de-lis, a symbol of New Orleans. The final logo featured a black and gold fleur-de-lis with an umbrella in the center, surrounded by the words “New Orleans Saints” and “Est. 1967”.

4. The Legacy of the Logo

The Tom Benson Umbrella Dance Logo has become an integral part of the Saints’ brand identity. It is featured on team merchandise, game tickets, and the field itself. The logo has also become a symbol of New Orleans, representing the city’s unique culture and traditions.

In conclusion, the Tom Benson Umbrella Dance Logo is more than just a logo for a football team. It is a representation of the city of New Orleans and its vibrant culture. The story behind its creation is a testament to the creativity and inspiration that can come from unexpected places.

Tom Benson Umbrella Dance Logo: Exploring the Story Behind the Iconic Logo

History of the Tom Benson Umbrella Dance Logo

The Tom Benson Umbrella Dance Logo was created in 1980 by artist Michael Hunt. The logo was commissioned by the New Orleans Jazz and Heritage Festival, which was founded by George Wein and Quint Davis. The festival was created to celebrate the rich cultural heritage of New Orleans and to promote tourism in the city.

The logo features a man dancing with an umbrella, which is a common sight in New Orleans during the rainy season. The man is wearing a hat and a suit, and his umbrella is open, shielding him from the rain. The logo has become an iconic symbol of New Orleans and is recognized around the world.

Significance of the Tom Benson Umbrella Dance Logo

The Tom Benson Umbrella Dance Logo represents the resilience and spirit of New Orleans. The city has faced many challenges over the years, including hurricanes, floods, and economic downturns. However, the people of New Orleans have always found a way to persevere and overcome these obstacles.

The logo also represents the cultural heritage of New Orleans. The city has a rich history of music, food, and art, and the logo is a tribute to this cultural legacy. The man dancing with the umbrella represents the joy and spontaneity of New Orleans culture, and the logo has become a symbol of the city’s unique identity.

Conclusion

The Tom Benson Umbrella Dance Logo is an iconic symbol of New Orleans and represents the resilience and cultural heritage of the city. Created in 1980 by artist Michael Hunt, the logo has become a widely recognized symbol of the city around the world. Whether it’s seen on television, print, or online advertising, the logo continues to evoke the spirit of New Orleans and its people.