The Story Behind the Umbrella’s S Logo Design, Meaning, and Evolution

The umbrella is an essential accessory for many people around the world. It protects us from the rain and the sun, making our lives more comfortable. However, have you ever wondered about the story behind the umbrella’s S logo? In this article, we will explore the design, meaning, and evolution of the umbrella’s S logo.

Design

The umbrella’s S logo was first introduced by the Swedish company, Firma Svenska Paraplyfabriken, in 1935. The company wanted to create a logo that was simple, memorable, and easy to recognize. The S shape was chosen because it resembled the shape of an umbrella handle. The logo was designed by the Swedish artist, Olle Eksell, who was known for his minimalist style.

Meaning

The S logo has several meanings. Firstly, it represents the shape of an umbrella handle, which is the most recognizable part of an umbrella. Secondly, the S shape is reminiscent of a smile, which conveys a sense of happiness and positivity. Lastly, the S shape is also similar to the infinity symbol, which suggests durability and longevity.

Evolution

Over the years, the S logo has undergone several changes. In 1957, the S logo was modified to include the company’s name, Firma Svenska Paraplyfabriken. In 1965, the company changed its name to simply “Svenska Paraplyfabriken,” and the logo was modified to reflect this change. In 1970, the company was acquired by the Swedish furniture company, IKEA, and the logo was once again modified to reflect this change. The logo was simplified and the company’s name was removed, leaving only the S shape.

Conclusion

The umbrella’s S logo has a rich history and meaning behind it. It was designed to be simple, memorable, and easy to recognize. The S shape represents the shape of an umbrella handle, a smile, and the infinity symbol. Over the years, the logo has undergone several changes, reflecting the company’s name changes and acquisitions. Today, the S logo is recognized around the world as a symbol of quality and durability in the umbrella industry.

When you think of the world-renowned umbrella brand, you probably picture their iconic S logo. But have you ever wondered about the story behind the design and the meaning behind the letter S? Let’s take a closer look at the evolution of this timeless symbol.

The history of the S logo dates back to the early 1900s, when the company was still known as T. Salter & Company. The company was founded in 1851 in London, England, and quickly established itself as a leading manufacturer of high-quality umbrellas. However, it wasn’t until the early 1900s that the company decided to create a logo to represent their brand.

The original S logo was designed by an artist named William Paine, who was a friend of the Salter family. The logo featured a stylized letter S in a bold, sans-serif font, with a small umbrella icon above it. This design was used for several decades, and it became synonymous with the brand.

In the 1960s, the company decided to update the logo to reflect the changing times. They hired a graphic designer named John Gorham to create a new design. Gorham’s design featured a more modern, streamlined S, with a more detailed umbrella icon. This logo was used for several decades, and it helped to establish the brand as a leader in the umbrella industry.

In the 1990s, the company once again decided to update the logo. This time, they hired a design firm called Pentagram to create a new design. The new logo featured a simplified S, with a more abstract umbrella icon. The design was sleek, modern, and instantly recognizable. This logo has been used ever since, and it has become one of the most iconic logos in the world.

So, what does the letter S represent? There are a few theories about this. Some people believe that it stands for “Salter,” the original name of the company. Others believe that it stands for “Superior,” which was a word that the company used to describe their products. Still, others believe that it simply represents the shape of an umbrella.

Regardless of the meaning behind the S, there is no denying that it is a powerful symbol that has stood the test of time. From its humble beginnings in the early 1900s to its current status as a global brand, the S logo has become a true icon of design and innovation. And with its sleek, modern design, it is sure to continue to inspire and captivate for years to come.