The Story Behind the Umbrella Volvo Logo Exploring the Iconic Design
The Volvo logo is one of the most recognizable logos in the automotive industry. The company’s iconic emblem features a circle with an arrow pointing diagonally upwards to the right, intersected by a diagonal line with a dot at the end. However, the story behind the umbrella Volvo logo is not well-known. In this article, we will explore the history and design of the Volvo logo, and how it has evolved over time.
History of the Volvo Logo
The Volvo logo was first introduced in 1927, when the company was founded in Gothenburg, Sweden. At the time, the company was known as Svenska Aeroplan AB (Swedish Aeroplane Limited) and produced military aircraft. The original logo featured a circle with a diagonal line through it, which represented the wings of an airplane.
In 1929, the company changed its name to Volvo, which means “I roll” in Latin. The new name reflected the company’s shift in focus to producing cars and trucks. The new logo featured the diagonal line from the original logo, but now intersected by an arrow pointing diagonally upwards to the right. The arrow represented the company’s drive to move forward and innovate.
Design of the Volvo Logo
The current Volvo logo, which was introduced in 1999, features a circle with the diagonal line and arrow, but now with a dot at the end of the line. The dot represents the company’s commitment to safety, as it symbolizes the eye of a human looking out for potential hazards.
The colors of the Volvo logo have also evolved over time. The original logo was blue and white, which represented the colors of the Swedish flag. In the 1950s, the logo was changed to red and silver, which represented the company’s new focus on safety. The current logo is blue and silver, which represents the company’s commitment to sustainability and the environment.
Conclusion
The Volvo logo is a symbol of the company’s commitment to innovation, safety, and sustainability. The evolution of the logo over time reflects the company’s changing focus and values. The umbrella design of the logo is now recognized around the world as a symbol of Volvo’s quality and reliability.
The History of the Volvo Logo
Design Principles of the Volvo Logo
The Volvo logo is a prime example of effective logo design. It is simple, memorable, and easily recognizable. The logo’s design principles include:
1. Simplicity – The logo’s design is simple and uncluttered, making it easy to remember and recognize.
2. Boldness – The diagonal arrow is bold and dynamic, representing the brand’s strength and stability.
3. Color – The blue color of the logo represents trust, loyalty, and reliability.
4. Heritage – The umbrella-like symbol is a nod to the brand’s Scandinavian heritage, making the logo unique and memorable.
Conclusion
The Volvo logo is an iconic design that has stood the test of time. Its simplicity, boldness, color, and heritage make it instantly recognizable and memorable. The umbrella-like symbol at the top of the logo is a testament to the brand’s commitment to safety and protection, while the diagonal arrow represents the brand’s focus on progress and innovation. Overall, the Volvo logo is a prime example of effective logo design and serves as a symbol of the brand’s values and identity.