The Story Behind the Umbrella Volvo Logo Design

However, the current logo design is not the original one. The first Volvo logo was created in 1927 and featured a circular shape with the company name written in the center. It was a simple and straightforward design that was easy to read and recognize. Over the years, the logo has undergone several changes, with the most significant one being the addition of the umbrella symbol.

The umbrella symbol was added to the Volvo logo in 1959. The symbol was originally designed to represent the company’s commitment to protecting its customers from the rain and other harsh weather conditions. The umbrella symbol was also meant to symbolize the company’s dedication to safety, which has been a core value since its inception.

The new logo design was a significant departure from the previous one. It was more complex and featured a combination of different elements, including the iron symbol, the arrow, and the umbrella. The design was also more modern and sleek, reflecting the company’s commitment to innovation and progress.

The Volvo logo design has remained relatively unchanged since its introduction in 1959. The company has made minor adjustments to the design over the years, but the overall look and feel of the logo has remained consistent. Today, the logo is recognized around the world as a symbol of quality, safety, and reliability.

In conclusion, the story behind the umbrella Volvo logo design is a testament to the company’s commitment to innovation, safety, and customer satisfaction. The logo has become an iconic symbol of the brand and is recognized around the world as a symbol of quality and reliability. As Volvo continues to evolve and grow, its logo will undoubtedly continue to be a key part of its identity and legacy.

Volvo is a Swedish luxury car manufacturer known for producing some of the safest cars in the market. However, the company’s logo design is equally iconic and recognizable. The Volvo logo features an iron symbol with an arrow pointing diagonally upwards to the right, intersecting with a circle. But what is the story behind the umbrella design?

1. The Early Days of Volvo

Volvo was founded in 1927 in Gothenburg, Sweden. The company’s name means “I roll” in Latin, which reflects its commitment to producing high-quality vehicles that can roll on any terrain. The first Volvo car, the OV4, was launched in 1927 and was an instant success.

2. The First Logo Design

The first Volvo logo was designed in 1927 and featured the company’s name in a circle with a diagonal slash. This logo was used until 1934 when the company rebranded and introduced a new logo.

3. The Iron Mark

In 1934, Volvo introduced the Iron Mark logo, which is still used today. The logo features an iron symbol with an arrow pointing diagonally upwards to the right, intersecting with a circle. The Iron Mark represents strength, durability, and reliability, which are the core values of the Volvo brand.

4. The Umbrella Design

The umbrella design was added to the Volvo logo in 1959. The idea behind the design was to create a logo that would be easily recognizable and memorable. The umbrella symbolizes protection, safety, and comfort, which are values that are closely associated with the Volvo brand.

5. The Evolution of the Logo Design

Over the years, the Volvo logo has undergone several changes. In 1999, the logo was given a more modern and streamlined look, with a silver metallic finish. In 2014, the company introduced a new logo design, which was more minimalist and simplified.

In conclusion, the Volvo logo is a symbol of strength, reliability, and safety. The iron symbol and the umbrella design represent the company’s commitment to producing high-quality vehicles that can withstand any challenge. The logo has evolved over the years, but its core values remain the same.