The Story Behind the Umbrella USS Logo Design, History, and Meaning

The USS logo is one of the most recognizable logos in the world, and its iconic umbrella design has become synonymous with quality and reliability. But what is the story behind this iconic logo, and what does it mean? In this article, we will explore the design, history, and meaning of the USS logo.

Design

The umbrella is depicted in the logo as an inverted U-shape, with a series of concentric circles radiating outwards from the center. The circles are meant to represent the ripples that are created when raindrops hit the surface of water, further emphasizing the protective nature of the umbrella.

History

The USS logo has a long and storied history, dating back to the early 20th century. The logo was first introduced in 1910, and it quickly became a symbol of quality and reliability in the minds of consumers.

Over the years, the logo has undergone several changes and updates, but the basic design has remained largely unchanged. Today, the USS logo is recognized around the world as a symbol of quality and reliability, and it is used on a wide range of products and services.

Meaning

The USS logo has several meanings, all of which are related to the umbrella’s protective nature. The umbrella is a symbol of protection and security, and it is meant to represent the company’s commitment to providing its customers with high-quality products and services.

The concentric circles in the logo represent the ripples that are created when raindrops hit the surface of water, further emphasizing the protective nature of the umbrella. The circles also represent the company’s commitment to innovation and progress, as they suggest a forward motion and a sense of movement.

Conclusion

The USS logo is a timeless symbol of quality and reliability, and its iconic umbrella design has become synonymous with protection and security. By exploring the design, history, and meaning of the USS logo, we can gain a deeper understanding of the values and principles that underpin the company’s commitment to excellence. Whether you are a consumer, a business owner, or a graphic designer, the USS logo is a symbol that you can trust and rely on.

The United States Secret Service (USS) is a federal law enforcement agency that is responsible for protecting the President, Vice President, and other high-ranking officials. The agency was established in 1865 and has since then undergone several changes, including the adoption of a new logo in 1977. Here is the story behind the umbrella USS logo.

1. The Design

The umbrella USS logo features a white shield with a blue border, an eagle in the center, and 13 stars above the eagle’s head. The eagle holds a ribbon in its beak that bears the agency’s motto, “U.S. Secret Service.” The eagle’s right talon holds arrows, while its left talon holds an olive branch. The most recognizable element of the logo is the black umbrella that covers the eagle’s head.

2. The History

The umbrella USS logo was designed in 1977 by Robert M. Berks, a sculptor who also created the John F. Kennedy Memorial in Arlington, Virginia. The logo was created to commemorate the agency’s 100th anniversary and was intended to represent the agency’s dual mission of protecting and investigating. The black umbrella was added to symbolize the agency’s protective role, while the eagle and shield represent its investigative role.

3. The Meaning

The umbrella USS logo has several symbolic meanings. The eagle, a symbol of strength and freedom, represents the agency’s commitment to protecting the United States and its leaders. The shield represents the agency’s dedication to investigating and preventing financial crimes. The 13 stars above the eagle’s head represent the original 13 colonies, while the arrows and olive branch in the eagle’s talons represent the agency’s role in protecting the United States from both internal and external threats.

In conclusion, the umbrella USS logo is a powerful symbol that represents the agency’s commitment to protecting and investigating. Its design and symbolism have remained unchanged since its adoption in 1977, and it continues to be recognized as a symbol of the United States Secret Service.