The Story Behind the Umbrella Through S Logo

In the world of branding, logos play a crucial role in defining a company’s identity. The Umbrella Through S logo is one such iconic logo that has become synonymous with the Swiss luxury fashion brand, Bally.

The Umbrella Through S logo was first introduced in 1951, and it has since undergone several changes, but the essence of the logo has remained the same. The logo features an umbrella with the letter S running through it. The logo was designed to symbolize Bally’s commitment to quality and craftsmanship, which is reflected in their products.

The story behind the Umbrella Through S logo is quite interesting. It is said that the logo was inspired by the founder of Bally, Carl Franz Bally. Carl was on a trip to Paris in the early 1900s when he was caught in a rainstorm. He sought shelter under an umbrella and was struck by the elegance and practicality of the design.

Carl decided to incorporate the umbrella into Bally’s logo, to symbolize the brand’s commitment to quality, practicality, and elegance. The letter S was added to the logo to represent the Bally family name.

Over the years, the Umbrella Through S logo has become a symbol of luxury and sophistication. It has been featured on Bally’s products, advertising campaigns, and even on the company’s flagship stores.

The Umbrella Through S logo has also undergone several changes over the years. In 2018, Bally introduced a new version of the logo, which features a simplified design that is more modern and streamlined.

In conclusion, the Umbrella Through S logo is an iconic symbol of Bally’s commitment to quality, craftsmanship, and elegance. The story behind the logo is a testament to the brand’s rich history and heritage. The logo has evolved over the years, but its essence remains the same, and it continues to be an important part of Bally’s identity.

Designing a Logo

The process of designing a logo is a complex one that involves a lot of thought and creativity. It is not just about creating a visual representation of a company, but also about communicating its values and identity to the world. The Umbrella Through S logo is no exception.

The Idea Behind the Logo

The Umbrella Through S logo was designed for a company that specializes in outdoor gear and accessories. The idea behind the logo was to create a visual representation of the company’s commitment to providing high-quality, durable products that can withstand the elements.

The Design Process

The design process for the Umbrella Through S logo began with brainstorming sessions and research. The designers looked at other logos in the outdoor gear industry and analyzed what elements worked well and what did not. They also looked at the company’s values and identity to ensure that the logo would accurately represent them.

The First Draft

The first draft of the Umbrella Through S logo was a simple sketch of an umbrella with an S-shaped handle. The designers felt that this design was too straightforward and lacked the creativity and uniqueness that they were looking for.

Refining the Design

The designers went back to the drawing board and began refining the design. They experimented with different shapes and colors until they landed on the final design. The final logo featured an umbrella with an S-shaped handle, with the word “Umbrella” written in bold letters underneath.

The Meaning Behind the Logo

The Umbrella Through S logo has a deeper meaning behind it. The umbrella represents protection from the elements, while the S-shaped handle represents strength and durability. Together, they symbolize the company’s commitment to providing high-quality, durable products that can withstand even the harshest weather conditions.

Conclusion

In conclusion, the Umbrella Through S logo is a perfect example of how a logo can be more than just a visual representation of a company. It can also communicate the company’s values and identity to the world. The design process for this logo was a long and complex one, but the final result was well worth it. The Umbrella Through S logo is a unique and memorable design that accurately represents the company and its commitment to providing high-quality, durable products.