The Story Behind the Umbrella Over T Logo

The Umbrella Over T logo has become synonymous with the world-renowned brand, Tiffany & Co. But have you ever wondered about the story behind this iconic logo? Here is everything you need to know:

1. The origins of the logo: The umbrella symbol was first introduced in 1961 by Gene Moore, the creative director of Tiffany & Co. The idea behind the logo was to represent the luxury brand’s commitment to excellence in every element of its design and craftsmanship.

2. The meaning behind the logo: The umbrella symbolizes the protection and shelter that Tiffany & Co. provides to its customers. The T in the logo stands for the brand name, Tiffany, and is placed underneath the umbrella to represent the brand’s commitment to quality and excellence.

3. The evolution of the logo: Over the years, the Umbrella Over T logo has undergone several changes. In the 1970s, the logo was simplified, and the umbrella was made smaller. In 1987, the logo was updated again, and the color was changed from blue to a more vibrant shade of Tiffany blue.

4. The impact of the logo: The Umbrella Over T logo has become one of the most recognizable logos in the world. It has been featured in countless advertisements, movies, and television shows. The logo has also become a symbol of luxury and sophistication, and it is often associated with high-end jewelry and accessories.

One of the most recognizable logos in the world is the Umbrella over T logo of the British multinational telecommunications company, BT Group. The logo has undergone several changes over the years, but the current version was introduced in 2003. So, what is the story behind this iconic logo?

The Umbrella over T logo was designed by the graphic design agency, Wolff Olins. The agency was tasked with creating a new brand identity for BT Group, which was previously known as British Telecom. The company wanted a new logo that would reflect its transformation from a traditional telecommunications company to a modern, dynamic, and customer-focused organization.

The designers at Wolff Olins came up with several concepts, but the Umbrella over T logo stood out. The logo features a blue circle with a white, stylized “T” in the center. Above the “T” is a red and white umbrella, which represents protection and connectivity. The umbrella is also a nod to the company’s origins as the General Post Office, which used to use an umbrella as a symbol of its authority.

The Umbrella over T logo was an instant hit and quickly became one of the most recognizable logos in the world. The logo has won several awards, including the prestigious Design Week award for Best Logo in 2003. It has also been featured in numerous design publications and has been the subject of many case studies.

Over the years, the Umbrella over T logo has undergone several changes to keep up with the evolving needs of the company. In 2019, BT Group introduced a new version of the logo, which features a more modern and simplified design. The new logo retains the iconic umbrella and “T” elements but has a more streamlined and contemporary look.

In conclusion, the Umbrella over T logo of BT Group is a testament to the power of great design. The logo has become an iconic symbol of the company’s commitment to protection, connectivity, and innovation. It is a timeless design that has stood the test of time and will continue to be a part of the company’s brand identity for years to come.