The Story Behind the Umbrella Logo Uncovering its Original Design and Meaning

What is the umbrella logo and what does it represent?

The umbrella logo is a well-known emblem used by the Hong Kong-based company, Cathay Pacific Airways. The logo features a stylized, inverted umbrella in a striking green and white color scheme. The logo has become synonymous with the airline and is instantly recognizable to travelers around the world. The umbrella itself represents protection, which is a key theme for Cathay Pacific Airways, as they strive to provide a safe and comfortable travel experience for their passengers.

Who designed the umbrella logo and when was it first used?

The umbrella logo was designed by the London-based advertising agency, JWT, in 1974. The agency was tasked with creating a new visual identity for the airline that would communicate its values and differentiate it from its competitors. The umbrella was chosen as the central motif because it represented the idea of protection and shelter, which is a key aspect of air travel. The logo was first used on the airline’s fleet of aircraft in 1975, and it has since become one of the most recognizable airline logos in the world.

What is the significance of the green and white color scheme?

The green and white color scheme used in the umbrella logo is meant to represent the natural beauty of Hong Kong, where the airline is based. The green color represents the lush vegetation and hills that surround the city, while the white color represents the clouds and sky. The combination of these colors creates a sense of harmony and balance, which is reflective of the airline’s commitment to providing a calm and relaxing travel experience for its passengers.

Has the umbrella logo undergone any changes over the years?

While the basic design of the umbrella logo has remained the same since its inception, there have been some minor modifications made to it over the years. In 1994, the logo was updated to feature a more modern and streamlined design, with a slightly slimmer umbrella shape and a more pronounced curve in the handle. Additionally, the green color used in the logo was made slightly lighter and more vibrant, to better reflect the natural beauty of Hong Kong. Despite these changes, the logo has remained one of the most iconic symbols of the Cathay Pacific Airways brand.

The Umbrella Corporation is a fictional pharmaceutical and biotech company that has been featured in various video games, films, and novels, including the popular Resident Evil franchise. One of the most recognizable aspects of the Umbrella Corporation is its logo, which features a red and white umbrella with a curved handle.

But what is the story behind this iconic logo? Who designed it, and what does it represent?

According to the creators of the Resident Evil series, the Umbrella logo was designed by a graphic artist named Markus Bülow in the mid-1990s. Bülow was tasked with creating a logo that would convey the company’s focus on science and research, as well as its global reach and influence.

The red and white color scheme was also carefully chosen. Red is often associated with danger and warning, which is fitting for a company that develops dangerous viruses and bio-weapons. Meanwhile, white represents purity and cleanliness, which is ironic given the Umbrella Corporation’s nefarious activities.

Over the years, the Umbrella logo has become a cultural icon and has been featured on everything from T-shirts and posters to keychains and video game consoles. It has also inspired countless imitations and parodies, further cementing its status as one of the most recognizable logos in pop culture.