The Story Behind the Umbrella Logo in Real Life (What You Didn’t Know)

Introduction

The umbrella logo is one of the most recognizable logos in the world, and it is associated with a famous company that has its origins in Japan. However, there is more to the story of this logo than meets the eye. In this article, we will explore the story behind the umbrella logo in real life and uncover some interesting facts that you may not have known.

The Origins of the Umbrella Logo

The umbrella logo was first created in 1935 by a Japanese businessman named Kasuga Toshiro. He founded a company called Totes, which specialized in producing umbrellas. The company’s logo was designed to represent the protection and safety that an umbrella provides, as well as the company’s commitment to quality and innovation.

The Meaning Behind the Logo

The Evolution of the Logo

The Popularity of the Logo

The Totes umbrella logo has become one of the most popular logos in the world, and it is recognized by people all over the globe. The logo has been used in countless advertisements, promotional materials, and even in popular culture. It has become a symbol of quality and reliability, and it is a testament to the success of the Totes brand.

Conclusion

Have you ever wondered about the story behind the iconic umbrella logo? It’s a symbol that we see everywhere, from the streets to the screens, but few people know the true meaning behind it. In this article, we will reveal the fascinating story behind the umbrella logo in real life that you didn’t know.

The Origin of the Umbrella Logo

The umbrella logo is the emblem of the British insurance company, Legal & General, which was founded in 1836. The company initially started as a life insurance provider for the working class, but it has since expanded its services to include general insurance and investment management.

The logo’s design features a red umbrella with a white border and the company’s name in bold letters. The umbrella represents the company’s commitment to providing protection and security to its customers, just like how an umbrella protects you from the rain.

The Evolution of the Umbrella Logo

Over the years, the umbrella logo has undergone several changes to reflect the changing times and the company’s growth. In the 1950s, the logo was updated to a more modern design, featuring a sleeker and more stylized umbrella.

In the 1970s, the logo was updated again, this time with a more minimalist design. The red umbrella was replaced with a simple white umbrella, and the company’s name was written in black letters.

In the 1990s, the logo was updated once again, this time with a more vibrant and colorful design. The white umbrella was replaced with a red and blue umbrella, and the company’s name was written in bold, white letters.

The Significance of the Umbrella Logo

The umbrella logo has become more than just a symbol of Legal & General. It has become a recognizable icon that represents protection, security, and safety. The logo has also become a symbol of British heritage and values, as Legal & General is one of the oldest and most respected insurance companies in the UK.

Conclusion

The story behind the umbrella logo is a fascinating one that reveals the evolution of a company and its commitment to providing protection and security to its customers. The logo has become a powerful symbol of trust and reliability, and it continues to be an important part of Legal & General’s identity. Now that you know the story behind the umbrella logo, you can appreciate its significance and the values it represents.