The Story Behind the Umbrella Entertainment Logo

Umbrella Entertainment is a leading Australian film distribution company that has been in operation since 2001. The company’s logo, which features a red and white umbrella, has become synonymous with quality film distribution in Australia and beyond. However, many people are unaware of the story behind the Umbrella Entertainment logo. In this article, we delve into the history of the Umbrella Entertainment logo and explore the meaning behind its design.

The red and white color scheme of the Umbrella Entertainment logo was chosen for its boldness and simplicity. The red color represents passion and energy, while the white color represents purity and clarity. Together, these colors create a sense of excitement and anticipation, which is exactly what Umbrella Entertainment wants its customers to feel when they see the logo.

The Umbrella Entertainment logo has undergone some minor changes over the years, but its core design has remained the same. The logo has become a recognizable symbol of quality film distribution in Australia and beyond. It has been used on everything from DVD covers to promotional materials and has become an essential part of the company’s brand identity.

Umbrella Entertainment is an Australian film distribution company that has been around since 2001. The company has become well-known for its distinctive logo, which features an umbrella with a curved handle. But what is the story behind this iconic logo?

The origin of the Umbrella Entertainment logo can be traced back to the company’s founder, Jeff Harrison. Harrison was a fan of classic cinema and had a particular fondness for the films of Alfred Hitchcock. In fact, he named his company after the iconic scene in Hitchcock’s film “Psycho” where the character of Marion Crane takes refuge from the rain under an umbrella with the logo of the Bates Motel on it.

When it came time to create a logo for his company, Harrison wanted something that would evoke the classic Hollywood era, but also be modern and distinctive. He worked with a graphic designer to come up with several ideas, but none of them quite captured the essence of what he was looking for.

Then, one day, Harrison was walking through a park and saw an old-fashioned umbrella with a curved handle. He immediately knew that this was the inspiration he had been looking for. The curved handle gave the logo a sense of movement and elegance, while the umbrella itself was a symbol of protection and shelter.

The final version of the Umbrella Entertainment logo was created using a combination of hand-drawn and digital elements. The color scheme of black and white was chosen to give the logo a classic, timeless feel.

Over the years, the Umbrella Entertainment logo has become a recognizable symbol for film lovers around the world. It has been featured on countless DVD and Blu-ray releases, and has even been parodied in popular culture.

In conclusion, the story behind the Umbrella Entertainment logo is one of inspiration and creativity. By combining his love of classic cinema with a modern sensibility, Jeff Harrison was able to create a logo that has stood the test of time. Today, the Umbrella Entertainment logo continues to be a beloved symbol of quality cinema and a testament to the power of great design.