The Story Behind the Similar Umbrella Logos (What Inspired These Brands)

Umbrellas are an essential item for many people, especially those who live in rainy areas. As a result, many companies have capitalized on this need and created their own umbrella brands. Interestingly, some of these brands have similar umbrella logos, leaving many people wondering what inspired them. In this article, we will take a closer look at the story behind the similar umbrella logos.

Brand 1: Totes

Totes is a well-known umbrella brand that has been around since 1970. The brand’s logo features a red circle with a white letter “T” in the center. So, what inspired this logo? According to the company, the “T” stands for “Totes,” while the red circle represents the brand’s commitment to quality and protection.

Brand 2: ShedRain

ShedRain is another popular umbrella brand that has been around for over 70 years. The brand’s logo features a blue circle with a white letter “S” in the center. Like Totes, ShedRain’s logo is also inspired by the brand’s commitment to quality and protection. The blue circle represents the rain, while the white “S” represents the brand’s name.

Brand 3: Fulton

Fulton is a UK-based umbrella brand that has been around since 1956. The brand’s logo features a red crown with the letter “F” in the center. The logo is inspired by the company’s history, as Fulton was the official umbrella supplier to the British royal family in the 1960s. The red crown represents the brand’s association with the royal family, while the “F” stands for “Fulton.”

Brand 4: GustBuster

GustBuster is a relatively new umbrella brand that was founded in 1999. The brand’s logo features a green circle with a white letter “G” in the center. The green circle represents the brand’s commitment to the environment, while the white “G” stands for “GustBuster.”

In conclusion, the story behind the similar umbrella logos is one of commitment and inspiration. Each brand has its own unique story and inspiration behind its logo. Whether it’s a commitment to quality and protection, a history of association with the royal family, or a commitment to the environment, these umbrella brands have created logos that reflect their values and aspirations.

The world of branding is full of interesting stories and inspirations. One such interesting phenomenon is the similarity between the logos of several brands that use an umbrella as an iconic symbol. Let’s take a closer look at the story behind the similar umbrella logos and what inspired these brands to use this symbol.

One of the most recognizable umbrella logos is that of the insurance company, Travelers. The company was founded in 1853 and initially used a red umbrella as a symbol of protection for its customers. The logo underwent several changes over the years, but the umbrella remained a constant feature. The company’s current logo, which features a red umbrella with a white stripe, was introduced in 2007.

Another brand that uses an umbrella as its iconic symbol is Allstate, an insurance company that was founded in 1931. The company’s logo features a pair of open hands holding an umbrella. The logo was designed in the 1950s and has remained unchanged ever since. The hands holding the umbrella represent the company’s promise to protect its customers from life’s uncertainties.

Another insurance company that uses an umbrella in its logo is Nationwide. The company was founded in 1926 and initially used a white eagle as its symbol. However, in 1955, the company introduced a new logo that featured a blue and white umbrella. The umbrella represented the company’s promise to protect its customers from life’s storms.

Apart from insurance companies, there are other brands that use an umbrella as their iconic symbol. One such brand is Morton Salt, a company that was founded in 1848. The company’s logo features a girl holding an umbrella and a container of salt. The umbrella represents the company’s promise that its salt will not clump together, even on a rainy day.

So, what inspired these brands to use an umbrella as their iconic symbol? The answer lies in the umbrella’s association with protection and safety. An umbrella is a symbol of protection from the rain, and it has come to represent protection from life’s uncertainties. By using an umbrella as their iconic symbol, these brands are communicating their promise to protect their customers from whatever challenges life may throw their way.

In conclusion, the use of an umbrella as an iconic symbol is a common phenomenon among several brands. Brands like Travelers, Allstate, Nationwide, and Morton Salt have all used an umbrella to represent their promise of protection and safety. The umbrella’s association with protection from the rain has made it a powerful symbol of protection from life’s uncertainties.