The Story Behind the Shoe Logo That Resembles an Umbrella with One Red Panel

Geox is an Italian shoe brand that was founded by Mario Moretti Polegato in 1995. The brand’s name is derived from the Greek word “geo” which means earth and “x” which represents technology. The brand’s philosophy is to create shoes that allow the feet to breathe, while also providing comfort and style.

The logo of Geox was created by the brand’s founder, Mario Moretti Polegato. The inspiration behind the logo came from a simple observation that he made while out for a run. He noticed that his feet were sweating, causing discomfort and blisters. He then proceeded to cut holes in the soles of his shoes to allow his feet to breathe. This simple act led to the creation of the brand’s patented “breathable sole” technology.

The logo of Geox is a representation of this technology. The umbrella-like shape represents the breathability of the shoe, while the red panel represents the waterproof technology that is also incorporated into the shoe. The logo is simple yet effective, and it has helped to establish Geox as a leading shoe brand in the market.

In addition to the logo, Geox has also been recognized for its innovative and sustainable approach to shoe design. The brand has developed a range of shoes that are made from recycled materials, and they have also introduced a line of shoes that are 100% biodegradable.

In conclusion, the Geox logo is more than just a simple design. It represents the brand’s commitment to providing comfortable and innovative shoes that allow the feet to breathe. The logo has become an iconic symbol of the brand, and it has played a significant role in the brand’s success.

Abstract:

The shoe logo with an umbrella-like design and a red panel is a well-known symbol in the footwear industry. But what is the story behind this iconic logo? In this article, we will explore the history and meaning of this unique logo.

1. The Origins of the Logo

The shoe logo with an umbrella-like design was first introduced by the Dutch footwear brand, K-Swiss, in 1966. The brand was founded by two Swiss brothers, Art and Ernie Brunner, who were inspired by the tennis shoes worn by the Wimbledon champions. They wanted to create a high-quality tennis shoe that would be both stylish and comfortable.

2. The Inspiration Behind the Design

The umbrella-like design of the logo was inspired by the Swiss flag, which features a white cross on a red background. The red panel on the logo represents the Swiss flag, while the umbrella-like shape is a nod to the country’s rainy climate.

3. The Evolution of the Logo

Over the years, the K-Swiss logo has undergone several changes. In the 1980s, the logo featured a more streamlined design with a smaller red panel. In the 1990s, the logo was updated to include the letters “K-SWISS” in bold lettering. Today, the logo has returned to its original design, with a larger red panel and a more prominent umbrella-like shape.

4. The Meaning Behind the Logo

The K-Swiss logo represents the brand’s commitment to quality, style, and innovation. The umbrella-like shape symbolizes the brand’s ability to protect its customers from the elements, while the red panel represents the brand’s Swiss heritage and commitment to excellence.

In conclusion, the K-Swiss logo is a unique and iconic symbol in the footwear industry. Its umbrella-like design and red panel represent the brand’s commitment to quality, style, and innovation, as well as its Swiss heritage.