The Story Behind the Salt Logo Girl with an Umbrella

The History of Salt as a Brand

The Salt brand is a household name that is known for its range of kitchen products, including table salt, sea salt, and kosher salt. The brand was first introduced in the United States in 1914 and quickly became a popular choice for consumers due to its high quality and affordable price point.

The Creation of the Salt Logo

The iconic Salt logo featuring a young girl holding an umbrella was first introduced in the 1920s. The logo was designed by a Chicago-based advertising agency, and it quickly became a recognizable symbol of the Salt brand.

The Inspiration behind the Salt Logo

The Evolution of the Salt Logo

Over the years, the Salt logo has undergone several changes. In the 1940s, the young girl in the logo was given a more modern look with a shorter haircut and a new outfit. In the 1960s, the logo was updated again to reflect the changing times, with the young girl being given a more playful and energetic look.

Today, the Salt logo remains a popular symbol of the brand, and it can be found on a wide range of products, from table salt to popcorn seasoning. The logo has become a part of popular culture, and it is often used in advertising campaigns and marketing materials.

Introduction

History of the Logo

The Salt Logo Girl with an Umbrella was created in 1995 by a Swiss graphic designer named Martin Vollenwyder. The logo was originally designed for DiAx, a Swiss mobile phone company that was later acquired by Orange. In 2001, Orange merged with France Telecom and became Orange SA. The Salt brand was launched by Orange SA in 2012, and the Salt Logo Girl with an Umbrella was adopted as the company’s logo.

Design Elements of the Logo

The Salt Logo Girl with an Umbrella features a young girl holding an umbrella in one hand and a mobile phone in the other. The girl is depicted in a minimalist style with a simple, black and white color scheme. The use of negative space in the design creates a sense of movement and lightness.

Meaning of the Logo

The Salt Logo Girl with an Umbrella represents the company’s commitment to providing reliable and innovative telecommunications services. The umbrella symbolizes protection and security, while the mobile phone represents connectivity and communication. The girl’s youthful and playful appearance reflects the company’s emphasis on creativity and innovation.

Impact of the Logo

The Salt Logo Girl with an Umbrella has become an iconic symbol of the Salt brand. The logo has been featured in numerous advertisements, billboards, and promotional materials. The design has won several awards, including the Swiss Design Prize in 1996 and the Red Dot Design Award in 2012.

Conclusion