The Story Behind the Red Umbrella Why It Became the Iconic Logo for Travelers

When you see a red umbrella, what comes to mind? For many people, it’s the symbol of a famous travel company – Travelers. But have you ever wondered how this red umbrella became the iconic logo for travelers?

The story of the red umbrella dates back to the 1800s when St. Paul Fire and Marine Insurance Company was established in St. Paul, Minnesota. The company’s agents would carry red umbrellas to protect themselves from the rain while visiting clients. These umbrellas became a familiar sight on the streets of St. Paul, and people started to associate them with the insurance company.

In 1864, the company merged with another insurance company to form St. Paul Fire and Marine Insurance Company. The new company adopted the red umbrella as its official logo. The red umbrella became a symbol of protection and safety, which was fitting for an insurance company.

Over time, the company expanded its services to include travel insurance. The red umbrella logo was the perfect symbol to represent the company’s travel insurance offerings. The red umbrella became synonymous with travel protection, and the company started using the tagline “Take the umbrella, it’s Travelers.”

In the 1950s, the company officially changed its name to Travelers Insurance Company. The red umbrella remained the company’s logo, and it became one of the most recognizable logos in the insurance industry.

Today, the red umbrella is still used as the logo for Travelers Insurance Company. The company has expanded its services to include a wide range of insurance products, including home, auto, and business insurance. However, the red umbrella remains a symbol of the company’s commitment to protecting its customers.

In conclusion, the story of the red umbrella is a testament to the power of branding. The red umbrella started as a practical item used by insurance agents to protect themselves from the rain. However, it became a symbol of protection and safety, which was perfect for an insurance company. Today, the red umbrella is one of the most recognizable logos in the insurance industry and a symbol of Travelers’ commitment to protecting its customers.

For many people, the sight of a red umbrella brings to mind the well-known travel brand, Travelers. But how did this iconic logo come to be associated with the brand? Here is the story behind the red umbrella and how it became the symbol of Travelers.

Over time, the red umbrella became a fixture in Travelers’ branding efforts. It was used in advertisements, on company letterheads, and even on the company’s building signage. In 1959, the company officially trademarked the red umbrella logo, solidifying its place as the brand’s symbol.

As Travelers expanded its offerings beyond travel insurance, the red umbrella remained a central part of the brand’s identity. Today, the company offers a wide range of insurance products, including home, auto, and business insurance, but the red umbrella still remains a key part of the brand’s marketing efforts.

Not only is the red umbrella a recognizable symbol of Travelers, but it also has a deeper meaning for the company. According to Travelers, the umbrella represents the company’s commitment to protecting their customers from life’s unexpected events. The company’s slogan, “Travelers. Insurance for a changing world.”, further emphasizes this message.

In conclusion, the red umbrella has become an iconic symbol of Travelers, representing protection, coverage, and a commitment to customers. Its enduring presence in the company’s branding efforts is a testament to its importance as a symbol of the company’s values.