The Story Behind the Red Umbrella Logo and Name

Have you ever wondered about the story behind the iconic red umbrella logo and name of a popular travel website? In this article, we will explore the history and significance of this brand identity.

The red umbrella logo was first introduced in 2006 by the travel website, Travelocity. The umbrella symbolizes protection and shelter, which is a perfect representation of what the website aims to provide to its customers. The color red was chosen because it is attention-grabbing and memorable, making it a great choice for a logo.

But what about the name, Travelocity? The name was chosen to convey a sense of adventure and excitement, as well as a feeling of being in control of one’s travel plans. The suffix “-ocity” suggests a city or place, which fits with the website’s focus on travel destinations.

Interestingly, Travelocity was not the first choice for the website’s name. The company initially considered other names such as Trip.com and TravelNow.com. However, these names were already taken or too similar to other travel websites. Eventually, Travelocity was chosen and has since become a well-known brand in the travel industry.

In addition to its logo and name, Travelocity is also known for its famous gnome mascot. The gnome was introduced in 2004 and has since become a beloved symbol of the brand. The gnome is meant to represent adventure and exploration, and has been featured in numerous advertisements and marketing campaigns.

In conclusion, the story behind the red umbrella logo and name of Travelocity is one of protection, adventure, and excitement. The brand has become a well-known and beloved symbol in the travel industry, thanks to its memorable logo, catchy name, and iconic gnome mascot.

1. Introduction

The red umbrella logo is instantly recognizable and has become synonymous with a certain level of quality and luxury. It is often seen on high-end products such as hotels, restaurants, and spas. But where did this iconic logo and name come from?

2. History

The red umbrella logo was first used by the luxury hotel chain Le Méridien in 1972. The idea behind the logo was to create a symbol that was both elegant and memorable. The red color was chosen to represent passion, energy, and sophistication. The umbrella was chosen as a symbol of protection and comfort, which are values that Le Méridien wanted to convey to their guests.

3. Expansion

Over the years, the red umbrella logo has become more than just a symbol for Le Méridien. It has become a brand in its own right, and is now used by many other luxury brands. The umbrella has come to represent a certain level of quality and service that customers have come to expect from these brands.

4. The Name

The name Le Méridien itself has an interesting story. It was chosen because it means “the meridian” in French, which represents the idea of a global perspective. The founders of the hotel chain wanted to create a brand that was international in scope and appeal.

5. Conclusion

In conclusion, the red umbrella logo and name have become iconic symbols of luxury and quality. They represent a certain level of service and sophistication that customers have come to expect from these brands. Whether you see the red umbrella logo on a hotel, restaurant, or spa, you know that you are in for a truly exceptional experience.