The Story Behind the Old Visit South Walton Umbrella Logo

The old Visit South Walton umbrella logo is an iconic symbol of the beautiful beaches and clear waters of South Walton, Florida. The logo was created in 2003 by a local artist named Justin Gaffrey, who was commissioned by the South Walton Tourist Development Council to design a logo that captured the essence of the area.

Gaffrey’s design was inspired by the bright colors and natural beauty of the Gulf of Mexico. He created a bold, stylized umbrella shape in shades of blue and green, with a sunburst pattern radiating from the center. The umbrella shape represents the shade and shelter that visitors can find on South Walton’s beaches, while the sunburst pattern symbolizes the warmth and hospitality of the local community.

The logo quickly became a beloved symbol of South Walton, appearing on everything from t-shirts and hats to billboards and brochures. It was recognized as one of the best tourism logos in the country, winning numerous awards and accolades.

In 2019, Visit South Walton decided to update their branding and introduce a new logo. The new logo features a more modern design, with a stylized wave shape and a bright, cheerful color palette. While the old umbrella logo has been retired, it will always hold a special place in the hearts of those who love and cherish the beauty of South Walton.

Today, South Walton continues to attract visitors from around the world, drawn by its pristine beaches, charming towns, and laid-back Southern hospitality. Whether you’re looking for a relaxing beach vacation or an outdoor adventure, South Walton offers something for everyone. And while the logo may have changed, the spirit of South Walton remains as warm and welcoming as ever.

The Visit South Walton umbrella logo is an iconic symbol of the tourism industry in the Florida Panhandle. But have you ever wondered about the story behind the old Visit South Walton umbrella logo? In this article, we will provide you with valuable information about the history and evolution of this classic logo.

The Visit South Walton umbrella logo was first created in the early 2000s by a local graphic designer named Taylor Harrell. The logo was designed to represent the beautiful and sunny beaches of South Walton, Florida. The umbrella was chosen as the main symbol because it is a common sight on the beaches of South Walton and it represents the shade and relaxation that visitors can enjoy.

The initial design of the Visit South Walton umbrella logo featured a blue and green color scheme with the words “Visit South Walton” written in bold, white letters. The umbrella itself was also blue and green and had the words “Florida’s Great Northwest” written on it. This version of the logo was used for several years and became a recognizable symbol of the South Walton tourism industry.

In 2014, Visit South Walton decided to update the logo to better reflect the changing trends of the tourism industry. The new logo featured a more modern design with a simplified color scheme of blue and white. The umbrella was still the main symbol, but it was now a solid blue color with the words “Visit South Walton” written in a playful, handwritten font. This version of the logo is still in use today and has become even more popular than the original version.

In conclusion, the story behind the old Visit South Walton umbrella logo is one of creativity and evolution. From its humble beginnings as a local graphic designer’s vision, to its current status as an iconic symbol of the South Walton tourism industry, the Visit South Walton umbrella logo has come a long way. Whether you are a visitor to South Walton, or a local resident, this classic logo will continue to represent the beauty and relaxation of this unique Florida destination.