The Story Behind the Morton Salt Logo of a Little Girl with an Umbrella
Introduction
History of Morton Salt
The Birth of the Morton Salt Girl
The Design of the Logo
The Meaning Behind the Logo
The Evolution of the Logo
The Legacy of the Morton Salt Girl
Introduction
The Morton Salt girl is an iconic figure that has been around for over 100 years. She is recognized all over the world as the face of Morton Salt, a company that has been producing salt for over 170 years. But who is the Morton Salt girl and what is the story behind her?
History of Morton Salt
Morton Salt was founded in 1848 by Joy Morton. The company started out by producing and selling salt from a mine in Kansas. Over the years, the company grew and expanded its product line to include a variety of salt-based products.
The Birth of the Morton Salt Girl
In 1911, Morton Salt decided to launch a new advertising campaign to promote its salt. The company hired an advertising agency to create a new logo that would be used in all of its advertising. The agency came up with the idea of a little girl with an umbrella.
The Design of the Logo
The Morton Salt girl was designed by a Chicago artist named Haddon Sundblom. Sundblom was known for his illustrations of Santa Claus and the Coca-Cola polar bears. He created the Morton Salt girl as a young girl dressed in a yellow raincoat and boots, holding an umbrella in one hand and a container of Morton Salt in the other.
The Meaning Behind the Logo
The Morton Salt girl was designed to represent the company’s slogan, “When it rains, it pours.” The idea was that Morton Salt would always be available, even on rainy days. The umbrella represented the idea of protection and the little girl represented the purity and innocence of the product.
The Evolution of the Logo
Over the years, the Morton Salt girl has undergone several changes. In the 1920s, she was given a new hairstyle and a more modern look. In the 1940s, she was updated to look more like a teenager. In the 1960s, she was given a more realistic look and was shown with a wider range of emotions.
The Legacy of the Morton Salt Girl
In conclusion, the Morton Salt girl is a timeless symbol that has stood the test of time. She represents the purity and protection of Morton Salt and has become an iconic figure in the world of advertising. Her legacy will continue to live on for many years to come.
1. Introduction
The Morton Salt logo featuring a little girl holding an umbrella has become an iconic symbol in American culture. The logo has been around for over 100 years, and it still remains as one of the most recognizable logos in the world. But what is the story behind the Morton Salt logo and how did it come to be?
2. The Birth of the Morton Salt Girl
The story of the Morton Salt Girl began in 1911, when the company was looking for a way to promote their new product, a salt that wouldn’t clump together in damp weather. They hired a Chicago advertising agency to come up with a new marketing campaign. The agency’s art director, H. W. Hill, came up with the idea of a little girl with an umbrella, walking in the rain.
3. The Inspiration for the Morton Salt Girl
Hill’s inspiration for the Morton Salt Girl came from a popular nursery rhyme at the time, “Mary Mary Quite Contrary.” The rhyme goes, “Mary, Mary, quite contrary, how does your garden grow? With silver bells, and cockle shells, and pretty maids all in a row.” Hill imagined the little girl in the rhyme as a real person, walking in the rain with an umbrella.
4. The Evolution of the Morton Salt Logo
The original Morton Salt logo featured a little girl wearing a dress and carrying an umbrella. Over the years, the logo has gone through several changes. In the 1920s, the girl was given a new outfit, a yellow raincoat and hat. In the 1940s, the logo was updated to include the famous slogan, “When it rains, it pours.” In the 1960s, the girl was given a new hairstyle and a brighter, more cheerful color scheme.
5. The Legacy of the Morton Salt Girl
6. Conclusion