The Story Behind the Morton Salt Logo of a Little Girl with an Umbrella
The Morton Salt logo was created in 1914 by a Chicago-based advertising agency called N.W. Ayer & Son. The agency was hired by the Morton Salt Company to create a new advertising campaign that would help to promote their brand of salt. The campaign needed to be eye-catching and memorable in order to stand out in a crowded market.
The little girl in the logo is known as the “Morton Salt Girl” or the “Umbrella Girl”. She is depicted wearing a yellow raincoat and holding an open umbrella in one hand. In the other hand, she is holding a cylindrical container of Morton Salt, which is pouring out in a steady stream onto the ground.
1. Introduction
The Morton Salt brand has been a household name for over a century, recognized for its iconic logo of a little girl holding an umbrella. But have you ever wondered about the story behind this logo? In this article, we will explore the history and symbolism behind the Morton Salt logo.
2. History of the Logo
The Morton Salt logo was first introduced in 1914 by the Morton Salt Company, which was founded in 1848. The logo features a young girl in a yellow dress and rain boots, holding an umbrella in one hand and a container of salt in the other. The girl’s name is Umbrella Girl, although she is often referred to as the Morton Salt Girl.
3. Symbolism of the Logo
The Umbrella Girl logo is a symbol of the Morton Salt Company’s commitment to quality and reliability. The umbrella represents protection from the elements, while the salt container represents the company’s dedication to providing customers with high-quality salt that will last through any weather.
4. Evolution of the Logo
Over the years, the Morton Salt logo has undergone several changes. In 1921, the company added the slogan “When it rains, it pours” to the logo, which has become a well-known advertising tagline. In 1968, the Umbrella Girl was updated to look more modern, with a shorter skirt and a more contemporary hairstyle. In 2014, the logo was updated again to celebrate its 100th anniversary, with a brighter color palette and a more vibrant look.
5. Conclusion