The Story Behind the Morton Salt Logo Featuring a Little Girl with an Umbrella

1. Introduction

2. History of Morton Salt

Morton Salt is a company that has been around since 1848. The company was founded in Chicago, Illinois, and quickly became known for its high-quality salt. Morton Salt is still one of the leading producers of salt in the world today, with products ranging from table salt to water softening salt.

3. The Birth of the Morton Salt Girl

In 1911, Morton Salt launched a new advertising campaign to promote its salt. The campaign featured a young girl in a yellow raincoat and boots holding an umbrella and a container of Morton Salt. The girl was created by an artist named Haddon Sundblom, who is also known for creating the Coca-Cola Santa Claus.

4. The Meaning Behind the Morton Salt Girl

The Morton Salt girl represents the company’s slogan, “When it rains, it pours.” The slogan refers to the fact that Morton Salt is free-flowing and will not clump together, even in humid weather. The girl’s umbrella symbolizes protection and the fact that Morton Salt will always be free-flowing, no matter the weather.

5. The Evolution of the Morton Salt Girl

Over the years, the Morton Salt girl has undergone a few changes. In the 1920s, the girl was given a more realistic look, and her dress was changed to a more fashionable style. In the 1930s, her hair was changed to a more modern bob, and her raincoat was given a more tailored look. In the 1960s, the girl’s face was modernized, and her boots were changed to a more practical style.

6. Conclusion

Introduction

– Brief overview of the Morton Salt logo and its significance

The Birth of the Morton Salt Girl

– The history behind the creation of the Morton Salt Girl

– The designer and the inspiration behind the iconic logo

– The evolution of the Morton Salt Girl over the years

Symbolism of the Morton Salt Girl

– The meaning behind the little girl with the umbrella

– The message conveyed by the Morton Salt logo

– The cultural significance of the Morton Salt Girl

The Impact of the Morton Salt Girl

– The influence of the Morton Salt logo on advertising and branding

– The role of the Morton Salt Girl in popular culture

– The longevity and endurance of the Morton Salt Girl

Conclusion

– Final thoughts on the Morton Salt Girl and its enduring legacy

– The importance of iconic logos in shaping our cultural identity