The Story Behind the Elephant with an Umbrella Logo

The origins of the Elephant with an Umbrella logo can be traced back to the early 20th century. At that time, the elephant was a popular symbol of strength and power, and it was often used in advertising and branding. The umbrella, on the other hand, was a symbol of protection and safety, and it was commonly used in logos for insurance companies and other businesses that offered security and peace of mind.

In the 1920s, the Elephant with an Umbrella logo was first used by the British India Corporation, a company that was involved in the production and export of jute and other goods from India. The logo was designed by a British artist named Edward Bawden, who was known for his whimsical and colorful illustrations. Bawden’s design featured a cheerful elephant holding an umbrella, with a tagline that read “The Indian Jute Mills Company Ltd. – The Largest Producers of Jute Goods in the World.”

Over the years, the Elephant with an Umbrella logo has been used by many other companies and organizations. In India, it has become a symbol of the country’s rich history and culture, and it is often used in tourism campaigns and other marketing materials. In other parts of the world, the logo has been used by businesses that want to convey a sense of strength, reliability, and protection.

The elephant with an umbrella logo has become a familiar sight to many of us. But have you ever wondered about the story behind it? In this article, we will explore the history and significance of this iconic symbol.

The logo was first introduced by the insurance company, Commercial Union, in the 1960s. The elephant was chosen as the mascot due to its association with strength, reliability, and dependability. The umbrella, on the other hand, represented protection and security.

Over the years, the logo has undergone several changes and modifications. In 2001, Commercial Union merged with Norwich Union to form Aviva. The elephant logo was retained and given a more modern and streamlined look.

The elephant with an umbrella logo has since become synonymous with Aviva and its values. It represents the company’s commitment to providing reliable and trustworthy insurance services to its customers. The logo has also been used in various advertising campaigns and has become a recognizable symbol in the insurance industry.

But the story behind the logo goes beyond its commercial significance. The elephant with an umbrella has also become a cultural icon. It has been featured in various forms of media, including books, movies, and television shows.

In the children’s book, “The Elephant with an Umbrella,” the logo is personified as a character who helps people in need. The story teaches children about the importance of helping others and the value of kindness.

In the movie, “The Elephant Man,” the logo is briefly shown as a symbol of hope and comfort for the main character, who is ostracized by society due to his physical appearance.

Overall, the elephant with an umbrella logo has become a symbol of strength, reliability, and protection. It represents not only a company but also a set of values that are important to us as individuals and as a society. Its enduring popularity is a testament to its timeless appeal and significance.