The Story Behind the Blunt Umbrella Logo (and How it Became a Global Icon)

Summary:

The Blunt Umbrella is a popular brand of umbrellas known for their durability and unique design. The brand’s logo is an important part of its identity and has an interesting story behind it. This article will explore the history and evolution of the Blunt Umbrella logo and how it became a global icon.

1. The Beginning of Blunt Umbrellas

Blunt Umbrellas was founded in 2006 by Greig Brebner, a New Zealand designer who wanted to create an umbrella that could withstand the harsh weather conditions in his home country. He came up with a unique design that featured a double canopy, which made the umbrella stronger and more resistant to wind damage.

2. The Original Logo

When Brebner first launched Blunt Umbrellas, he used a simple text-based logo that featured the brand name in capital letters. While this logo was functional, it didn’t really capture the essence of the brand or its unique design.

3. The Evolution of the Logo

4. The Design Process

The new Blunt Umbrella logo was designed by a team of graphic designers led by Auckland-based agency Alt Group. The designers wanted to create a logo that was modern and bold, while still being functional and easy to recognize. They experimented with different shapes and colors before settling on the final design.

5. The Global Icon

Since its introduction, the Blunt Umbrella logo has become a global icon. It has been featured in advertising campaigns, on merchandise, and even on the umbrellas themselves. The logo is now instantly recognizable, and it has helped to establish Blunt Umbrellas as a leader in the umbrella industry.

Blunt Umbrellas are known for their sleek and modern design, but their iconic logo is what truly sets them apart. Here is the story behind the Blunt Umbrella logo and how it became a global icon.

1. The Beginning

Blunt Umbrellas was founded in New Zealand in 2006 by design engineer Greig Brebner. Brebner was tired of flimsy and unreliable umbrellas, so he set out to create a better one. He designed a new type of umbrella that was strong, durable, and could withstand even the strongest winds. But he needed a logo that would reflect the quality and innovation of his product.

2. The Design Process

Brebner turned to his friend, graphic designer Simon Oosterdijk, to create the logo. Oosterdijk took inspiration from the shape and function of the umbrella itself. He created a simple, yet elegant logo that featured a stylized letter “B” with a curved line that resembled the shape of an umbrella. The logo was designed to be easily recognizable and memorable, while also reflecting the strength and durability of the umbrella.

3. The Launch

Blunt Umbrellas launched in New Zealand in 2007 with the new logo prominently displayed on all of its products. The logo quickly became a hit with customers, who appreciated its modern and stylish design. As the company expanded to other countries, the logo became a symbol of quality and innovation in the umbrella industry.

4. The Evolution

Over the years, the Blunt Umbrella logo has undergone some minor changes to keep up with the times. In 2015, the logo was updated with a new font and color scheme to give it a more modern look. But the basic design has remained the same, with the stylized “B” and curved line still at the center of the logo.

5. The Global Icon

In conclusion, the Blunt Umbrella logo is a testament to the power of good design. By taking inspiration from the product itself and creating a simple, yet elegant logo, Blunt Umbrellas has become a global icon in the umbrella industry. As the company continues to grow and innovate, the logo will remain a symbol of its commitment to quality and innovation.