The Story Behind Repel Umbrella Logo Design (Explained by a Graphic Designer)

As a graphic designer, I often get asked about the story behind certain logos. One logo that always seems to catch people’s attention is the Repel Umbrella logo. In this article, I will explain the design process and the story behind the creation of the Repel Umbrella logo.

Firstly, it’s important to understand the brand itself. Repel Umbrella is a company that specializes in creating high-quality and durable umbrellas. The company’s mission is to provide customers with an umbrella that can withstand any weather condition while still maintaining a stylish design. With this in mind, the logo had to represent the brand’s mission and values.

When designing the logo, the focus was on creating a clean and modern design that would stand out among competitors. The designer chose a simple and sleek font to represent the brand’s modern and stylish approach. The chosen font was also legible and easy to read, which is important for a brand that wants to convey a sense of reliability and trustworthiness.

Next, the designer incorporated an umbrella into the logo. The umbrella icon is a universal symbol that people instantly recognize. The designer wanted to use the umbrella icon to convey the brand’s message of durability and protection from the elements. The umbrella icon was also stylized to make it unique and memorable.

The color scheme of the logo was also carefully chosen. The designer chose to use a combination of black and white, which is a classic and timeless color combination. The black and white color scheme also represents the brand’s values of simplicity and sophistication.

In conclusion, the Repel Umbrella logo was designed with the brand’s mission and values in mind. The clean and modern design, the use of the umbrella icon, and the carefully chosen color scheme all work together to create a logo that represents the brand’s message of durability, protection, simplicity, and sophistication. As a graphic designer, it’s always a pleasure to create a logo that perfectly represents a brand’s mission and values.

When it comes to designing a logo, there is always a story behind it. The Repel Umbrella logo is no exception. As a graphic designer, I was tasked with creating a logo that not only represented the brand but also stood out in a crowded market. Here is the story behind the Repel Umbrella logo design.

First, I had to understand the brand and its target audience. Repel Umbrella is a company that specializes in creating umbrellas that are not only stylish but also durable and functional. Their target audience is individuals who value quality and want to stay dry in any weather condition.

With this in mind, I knew that the logo had to be simple yet memorable. I decided to use a single color to create a strong visual impact. The color blue was chosen as it represents trust, reliability, and stability.

Next, I focused on the typography. I wanted a font that was modern and clean. After experimenting with several fonts, I settled on a sans-serif font that was easy to read and had a contemporary feel.

The final element was the icon. I wanted an icon that was unique and instantly recognizable. After brainstorming several ideas, I settled on the “R” in Repel. I incorporated an umbrella handle into the leg of the “R” to create a subtle yet effective icon. This icon not only represents the brand but also acts as a symbol of protection and shelter.

Overall, the Repel Umbrella logo design was created with the brand and its target audience in mind. The simple yet memorable design, the use of blue, the modern typography, and the unique icon all work together to create a logo that stands out in a crowded market. As a graphic designer, it was an exciting project to work on, and I am proud of the final result.