The Story Behind Legal and General’s Iconic Logo Umbrella Design

Summary:

Legal and General is a British financial services company that has been around for over 180 years. One of the most recognizable aspects of the company is its logo, which features an umbrella. But how did this iconic design come to be?

1. The Origin of the Umbrella Logo

The umbrella logo was first introduced in 1984 as part of a rebranding effort for Legal and General. The company wanted a symbol that would represent their core values of protection and security. The umbrella was chosen because it is a common symbol of protection from the rain, and it also has a classic and timeless look.

2. The Evolution of the Logo

Over the years, the umbrella logo has undergone some changes. In the early days, it was a simple black and white design. Later, it was updated with a more modern font and the addition of the company name. The colors of the logo have also been tweaked, with the umbrella changing from black to blue.

3. The Significance of the Umbrella

The umbrella is more than just a symbol of protection for Legal and General. It is also a nod to the company’s history. Legal and General was founded in 1836 as a life insurance company, and at that time, life insurance policies were often referred to as “umbrella policies” because they provided broad coverage.

4. The Legacy of the Logo

The umbrella logo has become an iconic symbol of Legal and General. It is instantly recognizable and has helped to establish the company’s brand identity. The logo has been used in a variety of marketing campaigns and has even been featured in a number of films and TV shows.

In conclusion, the umbrella logo is a key part of Legal and General’s brand identity. It represents the company’s core values of protection and security, as well as its long history in the insurance industry. The logo has evolved over the years, but it remains a timeless and recognizable symbol of the company.

Legal and General is a financial services company that has been around since 1836. In the 1960s, the company decided to update its logo, which had previously been a shield with the letters “L” and “G” inside. They wanted a logo that was more modern and memorable.

The company turned to a design firm called Wolff Olins to create a new logo. The designers at Wolff Olins came up with the idea of using an umbrella as a symbol for Legal and General. The umbrella represented protection and security, which were core values of the company.

The designers experimented with different colors and shapes for the umbrella, but ultimately settled on a simple black and white design. The umbrella was placed above the company’s name in a sans-serif font.

The new logo was unveiled in 1984 and has since become an iconic symbol of Legal and General. It has been used in countless advertisements, brochures, and other marketing materials. The logo has also been featured on the company’s office buildings and even on the livery of their company cars.

The umbrella logo has become so well-known that it has been parodied and imitated by other companies. However, Legal and General remains the owner of the trademarked design.

In 2011, Legal and General updated their logo slightly, making the umbrella slightly more three-dimensional and adding a shadow effect. However, the basic design remains the same.

The Legal and General logo is a great example of how a simple, memorable design can become an enduring symbol of a company’s values and brand identity.