The Story Behind Legal and General’s Iconic Logo Umbrella

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Introduction:

Legal and General is a well-known insurance company in the UK, and their iconic logo features an umbrella. In this article, we will explore the story behind the logo and why an umbrella was chosen as a symbol for the company.

Q: Why did Legal and General choose an umbrella as their logo?

A: Legal and General chose an umbrella as their logo because it represents protection and security, which are key values for an insurance company. The umbrella also symbolizes preparedness for any situation, as it can shield you from both rain and shine.

Q: When was the logo first introduced?

A: The logo was first introduced in the 1950s, when Legal and General was expanding their business and needed a recognizable symbol to represent their brand.

Q: Has the logo changed over time?

A: Yes, the logo has evolved over time. The original logo featured a black umbrella with the company name written in white letters underneath. In the 1980s, the logo was updated to include the company’s initials “L&G” in a blue circle above the umbrella. In 2011, the logo was updated again to feature a more modern and streamlined design, with a silver and blue color scheme.

Q: Is the umbrella logo used in all of Legal and General’s branding?

A: Yes, the umbrella logo is used in all of Legal and General’s branding, including their advertising, website, and corporate communications. It has become a well-recognized symbol of the company and its values.

Q: Are there any other companies that use an umbrella as their logo?

A: Yes, there are other companies that use an umbrella as their logo, such as Travelers Insurance and Allianz. However, Legal and General’s umbrella logo is one of the most recognizable and iconic in the insurance industry.

Legal and General is a well-known British financial services company that has been around since 1836. One of the most recognizable aspects of the company is its logo, which features a red umbrella. But how did this iconic symbol come to be? Here’s the story behind Legal and General’s logo umbrella.

1. The origins of the umbrella logo

The umbrella logo was first introduced in 1984 as part of a rebranding effort for Legal and General. The company had previously used a different logo, but decided that it needed something more memorable and distinctive. The red umbrella was chosen because it represents protection and security, two values that are important to the company.

2. The evolution of the logo

Over the years, the umbrella logo has undergone some changes. In the early days, the logo featured a simple red umbrella with the company name in black letters underneath. Later versions of the logo added more detail to the umbrella, including the distinctive curved handle and a silver tip. The company name was also changed to white letters on a red background.

3. The significance of the umbrella

The umbrella has become a powerful symbol for Legal and General. It represents the company’s commitment to protecting its customers and providing them with a sense of security. The umbrella is also a symbol of the company’s longevity and stability, as it has been around for over 180 years.

4. The umbrella in advertising

The umbrella logo has been used extensively in Legal and General’s advertising campaigns over the years. It has been featured in television commercials, print ads, and online marketing materials. The umbrella has become so closely associated with the company that it is often used as a shorthand for Legal and General itself.

5. The future of the umbrella logo

Despite some minor tweaks over the years, the umbrella logo has remained a constant presence in Legal and General’s branding. It is likely to continue to play a prominent role in the company’s marketing efforts for years to come. As long as Legal and General remains committed to protecting its customers and providing them with a sense of security, the red umbrella will continue to be a powerful symbol of the company’s values.