The Story behind Enjoi Skateboards’ Iconic Umbrella Logo

Enjoi Skateboards is a popular skateboarding brand founded in 2000 by professional skateboarder Marc Johnson. The brand is known for its unique and humorous approach to skateboarding, which is reflected in its iconic umbrella logo.

The Enjoi Skateboards logo features a red and white striped umbrella with the brand name written in black letters underneath. The umbrella has become a symbol of the brand’s laid-back and fun-loving attitude towards skateboarding.

The story behind the creation of the Enjoi Skateboards logo is quite interesting. The logo was designed by artist and skateboarder Todd Bratrud, who was approached by Marc Johnson to create a new logo for the brand.

Bratrud was given complete creative freedom to come up with a design that would capture the essence of Enjoi Skateboards. He drew inspiration from the brand’s motto, “Enjoy your life,” and came up with the idea of using an umbrella as a symbol of protection and enjoyment.

The red and white stripes on the umbrella were inspired by the colors of a candy cane, which Bratrud felt added a playful and whimsical touch to the logo. The black lettering was chosen to create a bold and striking contrast against the red and white stripes.

The Enjoi Skateboards logo has become synonymous with the brand’s unique style and has helped to establish Enjoi Skateboards as one of the most recognizable skateboarding brands in the world.

In addition to its iconic umbrella logo, Enjoi Skateboards is also known for its humorous and irreverent approach to skateboarding. The brand has released a number of videos and skateboarding films that showcase its unique style and sense of humor.

Enjoi Skateboards has also collaborated with a number of other brands and artists over the years, including Nike, New Balance, and artist Jim Houser. These collaborations have helped to further establish Enjoi Skateboards as a leading brand in the skateboarding industry.

In conclusion, the Enjoi Skateboards logo is a testament to the brand’s unique and playful approach to skateboarding. The iconic umbrella logo has become a symbol of Enjoi Skateboards’ fun-loving attitude and has helped to establish the brand as one of the most recognizable names in skateboarding.

Enjoi Skateboards is a well-known brand in the skateboarding world, and their iconic umbrella logo is instantly recognizable. But how did this logo come to be? In this article, we’ll take a closer look at the story behind Enjoi Skateboards’ iconic umbrella logo.

The Early Days of Enjoi Skateboards

Enjoi Skateboards was founded in 2000 by Marc Johnson and Rodney Mullen. The brand quickly gained popularity in the skateboarding community thanks to their unique graphics and irreverent sense of humor. In the early days, Enjoi’s graphics were primarily created by artist Todd Bratrud.

The Birth of the Umbrella Logo

The iconic umbrella logo was first introduced in 2004. The design was created by artist Dave Chami, who was working as a photographer for Enjoi at the time. Chami drew inspiration from a trip to Japan, where he saw a lot of people carrying umbrellas to protect themselves from the sun.

Chami’s design featured a black and white umbrella with the Enjoi logo printed on it. The logo was positioned so that it looked like it was being held by the umbrella’s handle. The design was simple, but it quickly became a hit with Enjoi fans.

The Evolution of the Umbrella Logo

Over the years, Enjoi has made some tweaks to the umbrella logo. In 2006, they added a red stripe to the umbrella to give it a bit more color. In 2014, they introduced a new version of the logo that featured a rainbow-colored umbrella.

Despite these updates, the basic design of the umbrella logo has remained the same. It’s a testament to the power of a simple, effective design.

The Legacy of the Umbrella Logo

Enjoi’s umbrella logo has become one of the most recognizable logos in skateboarding. It’s a symbol of the brand’s irreverent, fun-loving spirit, and it’s beloved by skaters all over the world.

In recent years, Enjoi has expanded beyond skateboarding to create a line of apparel and accessories. The umbrella logo has been a key part of this expansion, appearing on everything from t-shirts to phone cases.

In conclusion, Enjoi Skateboards’ iconic umbrella logo has a fascinating history. From its humble beginnings as a simple design by Dave Chami to its current status as a beloved symbol of the brand, the umbrella logo has become an integral part of Enjoi’s identity.