The Story Behind Enjoi Skateboards’ Iconic Umbrella Logo

Enjoi Skateboards is a brand known for its fun and quirky designs. One of its most recognizable logos is the umbrella logo, which has become an icon in the skateboarding world. Here’s the story behind how it came to be:

1. The Beginning

Enjoi Skateboards was founded in 2000 by professional skateboarder Marc Johnson and Rodney Mullen, who is considered one of the most influential skateboarders of all time. The brand was created with the goal of bringing a more lighthearted and playful approach to skateboarding.

2. The Inspiration

The idea for the umbrella logo came from a rainy day in San Francisco. Marc Johnson was walking around the city with his skateboard and an umbrella, and he noticed that the umbrella was the perfect size and shape to fit on a skateboard deck. He took a picture of the umbrella and brought it to the Enjoi team.

3. The Design

The Enjoi team took the picture of the umbrella and turned it into a logo. They added the words “Enjoy Your Life” underneath the umbrella, which has become a mantra for the brand. The logo was first used on a series of skateboards and quickly became a fan favorite.

4. The Meaning

The umbrella logo has come to symbolize Enjoi’s playful and carefree approach to skateboarding. It represents the idea that skateboarding should be fun and enjoyable, no matter the weather or conditions. The “Enjoy Your Life” message encourages skateboarders to live in the moment and enjoy the ride.

5. The Legacy

The umbrella logo has become one of the most iconic logos in the skateboarding world. It has been featured on countless Enjoi products, from skateboards to clothing to accessories. The logo has also inspired other brands to create their own playful and fun designs.

In conclusion, the umbrella logo is a perfect representation of Enjoi Skateboards’ approach to skateboarding. It is a symbol of fun, playfulness, and enjoyment, and has become an icon in the skateboarding world.

Enjoi Skateboards is a brand that is well-known in the skateboarding community for its unique and humorous approach to skateboarding. One of the most recognizable elements of the brand is its iconic umbrella logo, which has become a symbol of Enjoi’s fun and irreverent attitude.

The story behind Enjoi’s umbrella logo is actually quite interesting. It all started back in 2000, when professional skateboarder Marc Johnson and Rodney Mullen decided to start their own skateboard company. The two had previously been sponsored by the World Industries brand, but they felt that they wanted to create something that was more in line with their own personalities and interests.

When it came time to design the logo for their new brand, Johnson and Mullen turned to their friend Don Nguyen. Nguyen was an artist and skateboarder who had a reputation for creating bold and eye-catching designs. Johnson and Mullen gave Nguyen the freedom to come up with something that would capture the spirit of their new brand.

Nguyen decided to create a logo based on an umbrella. He felt that an umbrella was a perfect symbol for Enjoi, as it represented protection from the elements and a sense of fun and playfulness. Nguyen’s design featured a simple, stylized umbrella with the word “Enjoi” written in bold letters underneath.

The logo was an instant hit with skateboarders and fans of the Enjoi brand. It quickly became one of the most recognizable logos in the skateboarding industry, and it has remained a fixture of Enjoi’s branding ever since.

Today, Enjoi Skateboards is a thriving brand that continues to push the boundaries of skateboarding culture. Its umbrella logo is still as iconic as ever, and it serves as a reminder of the brand’s irreverent and playful approach to skateboarding.

In conclusion, the story behind Enjoi Skateboards’ iconic umbrella logo is a testament to the power of creativity and bold design. The logo has become a symbol of the brand’s fun and irreverent attitude, and it continues to inspire skateboarders and fans around the world. Whether you’re a die-hard Enjoi fan or simply appreciate great design, the Enjoi umbrella logo is a true classic that will always be remembered.