The Story Behind Commerce Insurance’s Logo Why an Umbrella

Commerce Insurance is a prominent insurance company in the United States. Its logo features an umbrella, which has become an iconic symbol of the company. But why did Commerce Insurance choose an umbrella as its logo? Let’s explore the story behind it.

The umbrella has been used as a symbol of protection and safety for centuries. It provides shelter from the rain, shade from the sun, and even protection from the wind. In the insurance industry, protection is the key concept, and the umbrella symbolizes this perfectly.

Back in the 1970s, Commerce Insurance was a small company that focused on providing personal auto insurance. The company’s founder, Gerald Fels, wanted to create a logo that would represent the company’s commitment to protecting its customers. He believed that an umbrella was the perfect symbol to convey this message.

The umbrella logo was first introduced in the early 1980s. At the time, it was a simple black and white design. Over the years, the logo has been updated and improved, but the umbrella has remained the centerpiece of the design.

The umbrella logo has become synonymous with Commerce Insurance. It represents the company’s commitment to protecting its customers from the unexpected. Whether it’s an auto accident, a house fire, or a natural disaster, Commerce Insurance is there to provide the coverage and support that its customers need.

In addition to its practical significance, the umbrella logo has also become a symbol of trust and reliability. Customers know that when they choose Commerce Insurance, they are choosing a company that will be there for them when they need it most.

In conclusion, the story behind Commerce Insurance’s logo is one of simplicity and effectiveness. The umbrella symbolizes protection, safety, and reliability, all of which are essential values in the insurance industry. By choosing an umbrella as its logo, Commerce Insurance has created a powerful and iconic symbol that represents its commitment to its customers.

Commerce Insurance is a well-known insurance company in the United States. It was founded in 1972 and has been providing insurance services for over 45 years. One of the most recognizable aspects of Commerce Insurance is its logo, which features an umbrella. But why did Commerce Insurance choose an umbrella as its logo?

The answer lies in the company’s history. When Commerce Insurance was founded in 1972, it primarily offered automobile insurance. However, the company quickly realized that it needed to diversify its offerings and expand into other areas of insurance. This meant that Commerce Insurance needed a logo that could represent all of its services, not just automobile insurance.

The company wanted a logo that would convey the message of protection and security. They wanted their customers to feel that Commerce Insurance would always be there to protect them, no matter what happened. After much consideration, the company decided that an umbrella would be the perfect symbol for their brand.

An umbrella is a universal symbol of protection. It can protect you from the rain, the sun, and even from falling objects. It is a symbol of safety and security, which is exactly what Commerce Insurance wanted to convey to its customers.

The logo was designed with a red umbrella, which symbolizes strength and confidence. The word “Commerce” is written in bold letters underneath the umbrella, which represents stability and reliability. The overall design is simple yet powerful, and it has become one of the most recognizable logos in the insurance industry.

In conclusion, the story behind Commerce Insurance’s logo is one of careful thought and consideration. The company wanted a logo that would represent all of its services and convey the message of protection and security. An umbrella was the perfect symbol for this, and it has become a powerful representation of the Commerce Insurance brand.