The Story Behind BMW’s Iconic Umbrella Logo

BMW’s iconic umbrella logo is recognized worldwide as a symbol of luxury and quality. The blue and white design has become synonymous with the brand, but few people know the story behind its creation. In this article, we will explore the history of the BMW logo and how it came to be the symbol it is today.

The Beginnings of BMW

BMW, or Bayerische Motoren Werke AG, was founded in 1916 as a manufacturer of aircraft engines. The company quickly expanded into producing motorcycles and eventually automobiles. By the 1930s, BMW had established itself as a leader in the automotive industry, known for its innovative designs and high-performance vehicles.

The Creation of the BMW Logo

In 1917, BMW’s original logo featured a black circle with the letters “BMW” in white. However, in 1923, the logo was redesigned to incorporate the blue and white colors of the Bavarian flag, which is where the company is headquartered. The new logo featured a blue and white checkerboard pattern with the letters “BMW” in black.

The Umbrella Logo

In 1933, BMW began using the iconic umbrella logo that is still used today. The logo features a circle divided into four quadrants, with two blue and two white. The blue and white quadrants are positioned diagonally from each other, creating a dynamic and eye-catching design. The logo also features a black ring surrounding the circle, with the letters “BMW” in white.

The inspiration for the logo’s design is said to have come from the company’s aviation roots. The blue and white quadrants are meant to represent the movement of a spinning propeller, while the black ring symbolizes a rotating aircraft engine. The logo’s design is both elegant and powerful, capturing the essence of BMW’s commitment to quality and performance.

Conclusion

The BMW logo has undergone several changes over the years, but its iconic umbrella design has remained a constant symbol of the brand’s excellence. The logo’s history is steeped in the company’s aviation roots and commitment to innovation and quality. Today, the BMW logo is recognized worldwide as a symbol of luxury and performance, and its design continues to inspire and captivate audiences around the world.

BMW is one of the most iconic and recognized car brands in the world. The brand’s logo, which consists of a circle divided into four quadrants, has become synonymous with luxury, performance, and innovation. However, many people are unaware of the story behind BMW’s iconic umbrella logo.

The BMW logo was first created in 1917, during the brand’s early years. At the time, the company was producing aircraft engines for the German army during World War I. The logo was designed to represent the company’s focus on aviation and engineering.

The logo’s blue and white colors were inspired by the colors of the Bavarian flag, which is the region where BMW was founded. The blue and white checkered pattern is meant to represent the spinning propeller of an airplane, while the white space represents the sky.

Over the years, the BMW logo has undergone several changes, but the basic design has remained the same. In 1963, the company added a black circular ring around the logo, which is meant to represent the company’s commitment to excellence and quality.

In 1970, the BMW logo underwent another change when the company introduced the iconic umbrella logo. The umbrella logo features the letters “BMW” in a stylized font, surrounded by a black circular ring with four colored quadrants.

The four quadrants of the BMW logo are meant to represent the company’s four main areas of business: aviation, motorcycles, automobiles, and marine engines. The blue and white quadrant represents aviation, while the red and white quadrant represents motorcycles. The black and white quadrant represents automobiles, and the blue and white quadrant with waves represents marine engines.

The umbrella logo has become one of the most recognizable logos in the world, and it is a symbol of BMW’s commitment to innovation and excellence. The logo has also become a status symbol, and many people choose to display the BMW logo on their cars, clothing, and accessories.

In conclusion, the BMW logo is a symbol of the company’s rich history and commitment to excellence. The logo’s blue and white colors, checkered pattern, and circular design all represent the company’s focus on aviation and engineering. The umbrella logo, with its four colored quadrants, represents BMW’s four main areas of business and has become an iconic symbol of the brand’s innovation and excellence.