The Meaning Behind Legal and General’s Umbrella Logo (Uncovering the Symbolism)

Legal and General is a British financial services company that has been around for over 180 years. The company’s logo is an iconic umbrella that has become synonymous with the brand. But what is the meaning behind this symbol? In this article, we will uncover the symbolism behind Legal and General’s umbrella logo.

1. Protection

The most obvious symbolism behind the umbrella logo is protection. An umbrella is a tool that protects you from the rain, and Legal and General’s products protect their customers from financial risks. The umbrella is a perfect symbol for the company’s mission to protect its customers’ financial wellbeing.

2. Stability

The umbrella is also a symbol of stability. It provides a solid structure that can withstand strong winds and heavy rain. Legal and General’s customers rely on the company to provide them with financial stability, and the umbrella logo is a visual representation of this stability.

3. Trust

The umbrella logo is a symbol of trust. When you use an umbrella, you trust that it will protect you from the rain. Similarly, Legal and General’s customers trust the company to provide them with reliable financial products and services. The umbrella logo is a visual reminder of this trust.

4. Brand recognition

The umbrella logo has become synonymous with Legal and General. The logo is instantly recognizable and has become a powerful branding tool for the company. The logo is simple yet memorable and has helped to establish Legal and General as a trusted and reliable financial services provider.

In conclusion, Legal and General’s umbrella logo is a powerful symbol that represents protection, stability, trust, and brand recognition. The logo has become an integral part of the company’s brand identity and is a visual reminder of the company’s mission to protect its customers’ financial wellbeing.

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Introduction: In this article, we will explore the meaning behind Legal and General’s umbrella logo. We will discuss the symbolism behind the logo and its significance for the company.

Q1: What is the origin of Legal and General’s umbrella logo?

A: Legal and General’s umbrella logo was created in 1984 by the design agency Wolff Olins. The logo was designed to represent the company’s core values of protection, security, and shelter. The umbrella was chosen as a symbol because it represents protection from the elements, just as Legal and General provides protection for its customers.

Q2: What does the umbrella symbolize in Legal and General’s logo?

A: The umbrella symbolizes protection, security, and shelter. Legal and General is an insurance and investment company, and its umbrella logo represents its commitment to providing its customers with financial protection and security. The umbrella also represents the company’s ability to weather any financial storm, providing a sense of stability and reliability.

Q3: How has Legal and General’s umbrella logo evolved over time?

A: Since its creation in 1984, Legal and General’s umbrella logo has undergone several changes. In 2005, the logo was updated to give it a more modern and streamlined look. The company also introduced a new tagline, “Every Day Matters,” which reflects its focus on providing financial protection and security to its customers. In 2018, the logo was updated again, this time to make it more adaptable to digital platforms.

Q4: What is the significance of Legal and General’s umbrella logo for the company?

A: Legal and General’s umbrella logo is a key symbol for the company. It represents its core values and its commitment to providing financial protection and security to its customers. The logo is instantly recognizable and has helped to establish Legal and General as a trusted and reliable brand in the insurance and investment industry. It also serves as a reminder to customers of the company’s ability to weather any financial storm and provide a sense of stability and security.