The Iconic Morton Salt Logo A Little Girl with an Umbrella

Morton Salt is a well-known brand that has been around for over 170 years. One of the most recognizable aspects of the brand is their logo, featuring a little girl with an umbrella. This iconic logo has become a symbol of the brand’s reliability and quality.

The story behind the Morton Salt logo dates back to 1911, when the company was looking for a way to differentiate their product from their competitors. They hired a young artist named Joy Morton to create a new logo for their packaging. Morton’s daughter, who was just five years old at the time, was the inspiration for the little girl in the logo.

Over the years, the Morton Salt logo has undergone some changes, but the little girl with the umbrella has remained a constant. In the 1920s, the logo was updated to include the famous slogan, “When it rains, it pours.” This slogan has become synonymous with the brand and is still used today.

The Morton Salt logo has also been featured in popular culture over the years. It has been referenced in movies, TV shows, and even music videos. The logo has become so iconic that it has been parodied and imitated in various forms of media.

Morton Salt is a well-known brand that has been around for over 170 years. One of the most recognizable aspects of the brand is its logo, which features a little girl with an umbrella.

The slogan referred to Morton Salt’s ability to flow freely, even in humid or damp conditions. The little girl with the umbrella was meant to symbolize the idea that Morton Salt was always prepared for any weather.

The original artwork for the logo was created by Haddon Sundblom, a renowned illustrator who is also famous for creating the Coca-Cola Santa Claus. Sundblom’s design featured a young girl in a yellow raincoat and boots, holding an umbrella in one hand and a container of Morton Salt in the other.

Over the years, the logo has undergone a few changes. In the 1920s, the little girl was given a new hairstyle and a more modern raincoat. In the 1950s, the umbrella was changed to a more colorful design, and the girl’s boots were updated to reflect current fashion trends.

Despite these changes, the basic design of the logo has remained the same. The little girl with the umbrella has become an iconic symbol of the Morton Salt brand and is instantly recognizable to consumers.

In recent years, the company has used the logo in a variety of marketing campaigns. In 2014, Morton Salt launched a new ad campaign featuring the little girl with the umbrella and the slogan “Walk Her Walk,” which encouraged consumers to embrace their inner child and explore the world around them.

Overall, the Morton Salt logo featuring a little girl with an umbrella has become a beloved icon of American advertising. It represents the company’s commitment to quality and its ability to withstand any weather conditions.