The Evolution of the Umbrella Volvo Logo A Visual Story

The Volvo logo is instantly recognizable with its iconic circular emblem featuring the diagonal cross, or the Iron Mark, in the center. However, the logo has undergone several changes throughout the years, and one of the most notable changes is the addition of the umbrella symbol.

The original Volvo logo was created in 1927 and featured the Iron Mark in a circle with the word “Volvo” written in bold letters above it. This design remained largely unchanged until 1959 when the company introduced the first iteration of the umbrella symbol.

In 1963, the logo underwent another change, and the word “Volvo” was moved to the top of the emblem, while the Iron Mark and the umbrella symbol were placed side by side in the center. This design remained largely unchanged until 1999 when the company introduced a more modern and streamlined version of the logo.

The modern version of the Volvo logo features a more stylized Iron Mark and umbrella symbol. The Iron Mark is now tilted at a slight angle, while the umbrella symbol has been given a more three-dimensional look. The word “Volvo” is now written in a more modern font, and the entire emblem has been given a more polished and refined look.

Despite the changes, the umbrella symbol remains an important part of the Volvo logo. It is a symbol of the company’s commitment to safety and innovation, and it has become an instantly recognizable icon in the automotive industry.

In conclusion, the evolution of the Volvo logo is a visual story of the company’s commitment to innovation and safety. The addition of the umbrella symbol to the logo was a significant moment in the company’s history, and it has become an iconic symbol of the brand. As the company continues to innovate and evolve, it will be interesting to see how the logo will continue to change in the years to come.

Volvo is a Swedish automaker that has been around since 1927. Over the years, the company has gone through many changes, including its logo. The most recognizable aspect of the Volvo logo is the diagonal line that runs through the circle, which is meant to represent the strength and stability of the company. However, there is another aspect of the logo that has changed over the years: the umbrella.

1. The First Umbrella Logo (1927-1934)

The first Volvo logo featured an umbrella with the word “Volvo” written in a traditional serif font. The umbrella was meant to represent the company’s commitment to protecting its customers from the elements.

2. The Streamlined Umbrella Logo (1934-1965)

In 1934, Volvo updated its logo to feature a more streamlined umbrella. The word “Volvo” was also updated to a sans-serif font. This logo was meant to represent the company’s focus on innovation and modernity.

3. The Circle and Arrow Logo (1965-1999)

In 1965, Volvo ditched the umbrella altogether and introduced a new logo featuring a circle with an arrow pointing diagonally upwards to the right. This logo was meant to represent the company’s focus on progress and moving forward.

4. The Return of the Umbrella (1999-Present)

In 1999, Volvo brought back the umbrella in a new, more modern form. The word “Volvo” was also updated to a more rounded sans-serif font. This logo is meant to represent the company’s Scandinavian roots and focus on design.

In conclusion, the evolution of the Volvo logo is a visual representation of the company’s changing identity over the years. From its early days as a company focused on protecting its customers from the elements to its current focus on design and innovation, the Volvo logo has changed to reflect the company’s values and priorities.