The Evolution of the Cisco Logo From Umbrella to Iconic Symbol

Cisco is a multinational technology company that specializes in designing, manufacturing, and selling networking equipment. The company was founded in 1984 by Leonard Bosack and Sandy Lerner, and since then, it has become one of the largest networking companies in the world. Over the years, Cisco has undergone several changes, including its logo.

The first Cisco logo was created in 1984 and featured an umbrella with the company name underneath it. The umbrella symbolized the company’s focus on interconnecting networks, while the name “Cisco” was derived from the city name San Francisco. The logo was simple, but it effectively communicated the company’s mission.

In 1990, Cisco updated its logo to feature a more modern look. The new logo was designed by Jerry Kuyper, who was inspired by the Golden Gate Bridge in San Francisco. The logo featured the company name in blue letters with a red line running through it, which represented a bridge. The new logo was a departure from the original umbrella logo, but it still conveyed the company’s focus on networking.

In 2006, Cisco updated its logo again to reflect its expanding product line. The new logo featured a more abstract design that resembled a series of interconnected lines. The logo was designed to represent the company’s commitment to connecting people, information, and technology. The new logo was well-received and helped to establish Cisco as a leader in the technology industry.

In 2013, Cisco updated its logo once again, this time to reflect its focus on the future. The new logo featured a simplified design with two lines intersecting to form a square. The logo was designed to represent the company’s focus on innovation, collaboration, and connectivity. The new logo was also designed to be more flexible and adaptable, allowing it to be used across a variety of mediums and platforms.

In conclusion, Cisco’s logo has undergone several changes over the years, each one reflecting the company’s evolving focus and mission. From the original umbrella logo to the modern and abstract design of today, Cisco’s logo has become an iconic symbol of the company’s commitment to innovation, collaboration, and connectivity.

Abstract:

1. The Early Years: The Umbrella Logo

2. The 1990s: The Bridge Logo

In the early 1990s, Cisco introduced a new logo that featured a bridge with the company name written in a bold font. The bridge symbolized the company’s commitment to connecting people and devices across different networks. This logo was used for several years until the company decided to make another change.

3. The 2000s: The Swoosh Logo

In 2006, Cisco introduced a new logo that featured a simple, yet elegant, swoosh design. The company name was written in a modern font underneath the swoosh. The swoosh symbolized the company’s focus on innovation and progress. This logo is still used by the company today and has become a recognizable symbol of the Cisco brand.

4. The Future: The Evolution Continues

As technology continues to evolve, so too will the Cisco logo. The company has already introduced new variations of its logo, including a simplified version that features only the company name in a modern font. As the company continues to grow and expand into new markets, it will be interesting to see how the Cisco logo evolves to reflect these changes.