The Design Process Behind the Resident Evil Umbrella Corps Logo
Resident Evil is a popular video game franchise that has been around since 1996. Over the years, the series has evolved and spawned numerous spin-offs, including Umbrella Corps. This tactical shooter game is set in the Resident Evil universe and features a distinct logo that represents the game’s theme and style. In this article, we will explore the design process behind the Resident Evil Umbrella Corps logo.
Step 1: Research and Conceptualization
The first step in designing any logo is to research the brand and its target audience. The Resident Evil series is known for its horror and survival themes, and the Umbrella Corps spin-off is no exception. The game’s developers wanted a logo that conveyed a sense of danger, power, and authority. They also wanted it to be easily recognizable and memorable.
The design team started by brainstorming ideas and sketching out rough concepts. They experimented with different shapes, colors, and fonts to see what worked best. They also looked at other logos in the gaming industry to see what trends were popular and what could be improved upon.
Step 2: Refinement and Iteration
Once the design team had a few solid concepts, they started refining them. They experimented with different color palettes and typography to see what worked best. They also tested the logos at different sizes to ensure they were legible and recognizable on different platforms.
During this stage, the team also sought feedback from focus groups and other stakeholders. They wanted to ensure that the logo resonated with the game’s target audience and accurately represented the game’s style and tone.
Step 3: Finalization and Implementation
After several rounds of refinement and iteration, the design team settled on a final logo. The Resident Evil Umbrella Corps logo features a stylized letter “U” with a red and white color scheme. The “U” is enclosed within a circular shape that resembles a target crosshair. The overall effect is one of danger, power, and precision.
Once the logo was finalized, the design team implemented it across various marketing materials, including posters, websites, and social media channels. They also ensured that the logo was optimized for different platforms and screen sizes.
Conclusion
The Resident Evil Umbrella Corps logo is a testament to the power of good design. It accurately represents the game’s style and tone while also being easily recognizable and memorable. The design process behind the logo involved extensive research, conceptualization, refinement, and iteration. The end result is a logo that perfectly captures the game’s themes and is instantly recognizable to fans of the Resident Evil franchise.
Introduction
Background on Resident Evil and Umbrella Corps
Design Brief
Overview of the design brief for the Umbrella Corps logo
Research and Inspiration
Exploring the world of Resident Evil and Umbrella Corporation for design inspiration
Sketching and Ideation
The brainstorming and sketching process for the logo design
Refining and Concept Selection
Narrowing down the options and refining the chosen concept
Color and Typography
Choosing the right colors and typography to bring the logo to life
Finalizing the Design
The final touches and tweaks that went into the Umbrella Corps logo design
Conclusion
The impact of the Umbrella Corps logo on the Resident Evil franchise and its fans.