Stay dry in style The story behind the iconic umbrella logo

Stay dry in style: The story behind the iconic umbrella logo

When it comes to staying dry in style, few things are as iconic as a quality umbrella. For many, the umbrella is not just a practical accessory, but a fashion statement that can elevate any outfit. And while there are countless umbrella brands and designs out there, few logos are as recognizable as the classic umbrella icon, which has become synonymous with quality, style, and protection from the elements.

So, what’s the story behind this iconic logo, and how did it become such a beloved symbol of quality and style? Let’s take a closer look.

The origins of the umbrella logo can be traced back to the early 1900s, when a small company called Totes began producing umbrellas in Ohio. At the time, umbrellas were seen as a practical necessity rather than a fashion accessory, and most designs were fairly plain and utilitarian.

However, Totes founder Bradford Phillips saw an opportunity to differentiate his brand by creating a more stylish and innovative umbrella design. He came up with the idea of a compact, collapsible umbrella that could easily fit in a purse or briefcase, and began marketing it as a must-have accessory for stylish and practical men and women.

To help promote his brand, Phillips wanted a logo that would be instantly recognizable and convey the quality and style of his products. He settled on a simple yet striking design featuring an umbrella with a curved handle, which quickly became synonymous with the Totes brand.

Over the years, the Totes umbrella logo has become an enduring symbol of quality and style, and has been featured in countless ads, TV shows, and movies. It has also inspired countless imitators and knockoffs, but none have been able to match the timeless appeal and recognition of the original.

Today, Totes remains a leading brand in the umbrella industry, and continues to innovate and push the envelope when it comes to design, functionality, and style. Whether you’re looking for a classic black umbrella for a formal occasion, a whimsical patterned design to brighten up a rainy day, or a high-tech umbrella with features like wind resistance and UV protection, Totes has something for everyone.

So if you’re looking to stay dry in style, look no further than the iconic Totes umbrella logo. With its timeless design, superior quality, and unmatched recognition, it’s the perfect way to elevate your rainy day look and stay protected from the elements.

Stay dry in style: The story behind the iconic umbrella logo

The iconic umbrella logo has become synonymous with staying dry in style. Its sleek and simple design has made it instantly recognizable around the world. But what is the story behind this famous logo?

The logo was first introduced in 1952 by the Fulton Umbrella Company, a British company that had been producing umbrellas for over 100 years. The company wanted a logo that would be easily identifiable and would represent the quality and durability of their products.

The logo features a simple silhouette of an umbrella with a curved handle. The handle is positioned at an angle, giving the impression that the umbrella is being held up against a strong wind. This design not only looks stylish but also conveys the strength and resilience of the umbrella.

Over the years, the logo has undergone a few minor changes, but its core design has remained the same. Today, the Fulton Umbrella Company is still producing high-quality umbrellas with the iconic logo proudly displayed on each one.

The logo has become so recognizable that it has even been used in popular culture. It has appeared in movies and TV shows, and has been referenced in songs and literature. It has become a symbol of staying dry in style and has helped to establish the Fulton Umbrella Company as one of the most trusted names in the industry.

In conclusion, the iconic umbrella logo has a rich history that spans over 60 years. Its simple yet stylish design has made it instantly recognizable around the world, and it has become a symbol of quality and durability in the umbrella industry. Whether you are braving a storm or simply need to stay dry on a rainy day, the Fulton Umbrella Company and its iconic logo have got you covered.