Re Umbrella Logo (Redesigning the Umbrella Brand Logo)

Introduction

The importance of a brand logo cannot be overstated, as it is the face of the brand and represents its values and identity. In this article, we will discuss the redesigning of the Umbrella brand logo, which has been in use for over a decade.

Current Logo Analysis

The current Umbrella logo features a blue and white umbrella with the company name written in a bold, sans-serif font. While the logo is simple and easy to recognize, it lacks any unique or memorable elements.

Design Objectives

The redesign of the Umbrella logo should aim to achieve the following objectives:

1. Create a more memorable and unique logo

2. Improve brand recognition and recall

3. Better represent the brand’s values and identity

4. Appeal to a wider audience

Design Inspiration

To create a new and unique logo, designers can draw inspiration from various sources, such as:

1. The brand’s history and heritage

2. The brand’s products and services

3. The brand’s target audience

4. Industry trends and design best practices

Design Concepts

After analyzing the current logo and establishing design objectives and inspiration, designers can create several design concepts. Some possible concepts for the Umbrella logo redesign include:

1. Incorporating a recognizable icon or symbol

2. Using a unique color palette or gradient

3. Experimenting with different font styles and weights

4. Creating a minimalist or abstract design

Final Design

Once the design concepts have been created, designers can present them to stakeholders and gather feedback. After refining and iterating on the chosen design, the final Umbrella logo should be memorable, unique, and accurately represent the brand’s values and identity.

Conclusion

Redesigning a brand logo is a crucial process that requires careful consideration and planning. By following a structured approach and considering design objectives, inspiration, and concepts, designers can create a new logo that better represents the brand and appeals to a wider audience.

Abstract:

The Umbrella brand logo has been around for a long time and has become a recognizable symbol of quality and durability. However, as consumer preferences and design trends evolve, it is important for the Umbrella brand to keep up with the times. In this article, we will explore the process of redesigning the Umbrella brand logo, from research and brainstorming to final implementation.

1. Research and Analysis:

Before beginning the redesign process, it is important to conduct thorough research and analysis. This includes gathering information on the target audience, competitors, and current design trends. It is also important to analyze the current Umbrella brand logo and identify areas for improvement.

2. Brainstorming:

Once the research and analysis have been completed, it is time to begin brainstorming ideas for the new logo. This involves generating a variety of concepts and narrowing down the options based on the brand’s values, target audience, and overall aesthetic.

3. Sketching and Concept Development:

After the brainstorming phase, it is time to start sketching out the chosen concepts and developing them further. This involves experimenting with typography, color, and graphic elements to create a cohesive and memorable logo.

4. Feedback and Refinement:

Once a few strong concepts have been developed, it is important to gather feedback from stakeholders and potential customers. This feedback can be used to refine the designs and ensure that they are effective in communicating the brand’s message.

5. Final Implementation:

After the design has been refined and approved, it is time to implement the new logo across all brand materials, including packaging, advertising, and online platforms. It is important to ensure that the new logo is consistent with the brand’s overall visual identity and effectively communicates the brand’s values.

In conclusion, redesigning a brand logo is a complex process that requires careful research, brainstorming, and refinement. By following these steps, the Umbrella brand was able to create a new logo that effectively communicates its values and resonates with its target audience.