Re Umbrella Logo (Redesigning the Logo for a Better Brand Image)
Introduction
– Importance of a Logo for Brand Image
– Why Re Umbrella Needs a Redesigned Logo
The Current Logo
– Description of the Current Logo
– Analysis of the Current Logo’s Strengths and Weaknesses
Design Process
– Research and Inspiration
– Sketching and Drafting
– Refinement and Finalization
The New Logo
– Description of the New Logo
– Explanation of Design Choices
– Comparison to the Current Logo
Implementation and Impact
– Rollout of the New Logo
– Reception and Feedback
– Improvement in Brand Image and Business Results
Conclusion
– Summary of the Redesign Process and Results
– Importance of Regularly Updating a Brand’s Logo.
The new logo features a bold and modern design, with the letter ‘R’ forming the handle of an umbrella. The design is simple, yet elegant, and it creates a strong visual identity for the brand.
The color scheme of the logo has also been updated to a vibrant red and white, which is both eye-catching and memorable. The red color symbolizes passion, energy, and strength, which are all values that the brand represents.
The new logo has been well-received by customers, who have praised the brand for its fresh and modern look. The logo has also helped to create a stronger brand identity, which has led to increased brand recognition and loyalty.
In addition to the new logo, Re Umbrella has also launched a new marketing campaign, which highlights the brand’s commitment to quality and innovation. The campaign features a series of advertisements and social media posts, which showcase the brand’s products and values.