Legal and General Umbrella Logo (The Story Behind the Design)

The Legal and General Umbrella Logo is a well-known symbol in the insurance industry. The logo features an umbrella with the words “Legal and General” written in bold letters underneath. The design is simple, yet effective, and has become synonymous with the company’s brand.

The history of the Legal and General Umbrella Logo dates back to the early 1900s. The company was founded in 1836, but it wasn’t until the early 1900s that they began to use the umbrella as a symbol of their business. The idea behind the umbrella was to represent the company’s commitment to protecting its customers from life’s uncertainties.

Today, the Legal and General Umbrella Logo is still a prominent symbol of the company’s brand. The logo is used on all of the company’s marketing materials, including their website, advertisements, and business cards. The design is recognized around the world as a symbol of trust and reliability.

In conclusion, the Legal and General Umbrella Logo is a timeless symbol of the company’s commitment to protecting its customers from life’s uncertainties. The design has evolved over the years, but the message behind the logo remains the same. Today, the Legal and General Umbrella Logo is a recognizable symbol of the company’s brand and a testament to their dedication to providing reliable insurance services.

1. Introduction

The Legal and General Group is a leading financial services company based in London, UK. The company offers a range of products and services, including insurance, pensions, investments, and mortgages. One of the most recognizable elements of the company’s branding is its umbrella logo. In this article, we will explore the story behind the design of the Legal and General umbrella logo.

2. Origins of the Logo

The Legal and General umbrella logo was first introduced in the 1950s. The company wanted a logo that would represent its commitment to providing protection and security to its customers. The umbrella was chosen as a symbol of shelter and protection, and the design was simple yet memorable.

3. Evolution of the Logo

Over the years, the Legal and General umbrella logo has undergone several changes. In the early days, the logo was a simple black and white design. Later, it was updated with the addition of the company name in a bold font. In the 1990s, the logo was redesigned with a more modern look, featuring a blue and white color scheme and a more stylized umbrella.

4. Meaning Behind the Logo

The Legal and General umbrella logo is more than just a simple design element. It represents the company’s core values of protection, security, and reliability. The umbrella symbolizes the company’s commitment to providing its customers with shelter from life’s uncertainties. The blue and white color scheme represents trust, loyalty, and professionalism.

5. Impact of the Logo

The Legal and General umbrella logo has become an iconic symbol of the company’s brand. It is instantly recognizable and has helped to build trust and credibility with customers. The logo has been used in a variety of marketing materials, from print ads to TV commercials. It has also been featured prominently on the company’s website and social media channels.

6. Conclusion

In conclusion, the Legal and General umbrella logo is a powerful symbol of the company’s commitment to providing protection and security to its customers. Its simple yet memorable design has helped to build trust and credibility with customers, and it has become an iconic element of the company’s brand.