Legal and General Umbrella Logo (A Look at the Iconic Brand’s Visual Identity)

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Introduction:

This article will focus on the Legal and General umbrella logo and its visual identity. The Legal and General Group is a British multinational financial services company that offers a range of products and services, including life insurance, pensions, and investments. The company’s umbrella logo is an iconic symbol that represents its brand identity and values.

Q: What is the Legal and General umbrella logo?

A: The Legal and General umbrella logo is a simple and elegant design that features an open umbrella with the company’s name written in lowercase letters underneath. The umbrella symbolizes protection, security, and shelter, which are values that the company aims to provide for its customers. The logo’s use of lowercase letters gives it a modern and approachable feel, which reflects the company’s commitment to making financial services accessible to everyone.

Q: What is the history behind the Legal and General umbrella logo?

A: The Legal and General umbrella logo was first introduced in 1984 as part of a rebranding effort by the company. The previous logo featured a shield with the company’s initials, which was seen as outdated and not reflective of the company’s values. The new logo was designed by the branding agency Wolff Olins and was intended to be simple, memorable, and flexible enough to work across a range of media.

Q: How has the Legal and General umbrella logo evolved over time?

A: While the basic design of the Legal and General umbrella logo has remained the same since its introduction in 1984, the company has made some minor tweaks to the logo over the years. For example, in 2005, the company updated the font used for its name to make it more modern and legible. In 2019, the company also introduced a new color scheme for its logo, featuring a brighter shade of blue and a more vibrant green.

Q: How does the Legal and General umbrella logo reflect the company’s values?

A: The Legal and General umbrella logo reflects the company’s values in several ways. The umbrella symbolizes protection and security, which are core values of the company’s business. The lowercase font used for the company’s name gives the logo a modern and approachable feel, which reflects the company’s commitment to making financial services accessible to everyone. Overall, the logo is a simple and elegant design that effectively communicates the company’s brand identity and values.

Legal and General is a leading financial services company in the UK, providing insurance, investment management, and pensions. The company has been around for over 180 years, and its iconic umbrella logo has become a symbol of trust and reliability.

The Legal and General umbrella logo features a red umbrella with a white handle, set against a navy blue background. The logo is simple, clean, and instantly recognizable. The umbrella symbolizes protection, safety, and security, which are all values that Legal and General strives to provide its customers.

The logo has evolved over time, but the basic design has remained the same. In the early days, the umbrella was accompanied by the words “Legal and General” in a serif font. In the 1980s, the logo was updated to a sans-serif font, which gave it a more modern look. The current version of the logo features the words “Legal and General” in bold, uppercase letters, positioned below the umbrella.

The Legal and General brand is known for its strong visual identity, which is based on the umbrella logo. The logo is used across all of the company’s marketing materials, including its website, brochures, and advertisements. The logo is also used on the company’s products, such as insurance policies and investment funds.

The Legal and General umbrella logo has become so iconic that it is often imitated by other companies in the financial services industry. However, the original logo remains the most recognizable and trusted symbol in the market.

In conclusion, the Legal and General umbrella logo is an iconic symbol of trust, reliability, and security in the financial services industry. The logo’s simple, clean design and strong visual identity have helped to establish Legal and General as a leading brand in the UK market.