How to redesign the Umbrella Corp logo

Title: How to Redesign the Umbrella Corp Logo

Introduction:

Umbrella Corp is a fictional company from the Resident Evil video game franchise. The company is known for its iconic red and white logo that features an umbrella with a red drop falling from it. However, the logo has become associated with evil and corruption due to the company’s actions in the games. In this article, we will explore how to redesign the Umbrella Corp logo to make it more appealing and less sinister.

Q: Why is it important to redesign the Umbrella Corp logo?

Q: What are some elements that could be changed in the redesign?

Q: How can a redesign be approached?

A: A redesign can be approached by first identifying the goals and values of the company. From there, designers can experiment with different color schemes, shapes, and placements to create a logo that aligns with the company’s goals and values. It is also important to consider the target audience and the message that the logo should convey.

Q: Are there any examples of successful logo redesigns?

Conclusion:

Umbrella Corporation is a fictional company in the Resident Evil franchise, known for its sinister and corrupt practices. The company’s logo, a red and white umbrella, is iconic and recognizable to fans of the series. However, if you were tasked with redesigning the Umbrella Corp logo, where would you start?

1. Understand the brand

Before you start redesigning the Umbrella Corp logo, it’s important to understand the brand. What does Umbrella Corp represent? What are its values, goals, and mission? Understanding the brand will help you create a logo that accurately represents the company.

2. Research the competition

Umbrella Corp is not the only fictional company out there. Take a look at other fictional corporations in movies, television shows, and video games. What do their logos look like? How can you make the Umbrella Corp logo stand out from the competition?

3. Keep it simple

The current Umbrella Corp logo is simple and straightforward. It features a red and white umbrella, with the company name written in a clean font. When redesigning the logo, it’s important to keep it simple and easy to recognize. Avoid overcomplicating the design with too many elements or colors.

4. Consider the color scheme

The red and white color scheme of the current Umbrella Corp logo is striking and memorable. When redesigning the logo, consider keeping the same color scheme or incorporating new colors that complement the existing palette.

5. Play with the umbrella

The umbrella is the most recognizable element of the Umbrella Corp logo. When redesigning the logo, consider playing with the shape and design of the umbrella. You can make it more abstract or modern, while still retaining its iconic shape.

6. Experiment with typography

The current Umbrella Corp logo features a simple sans-serif font. When redesigning the logo, consider experimenting with different typography. You can try a more modern font or a bold serif font to make the logo stand out.

7. Get feedback

Once you’ve created a new Umbrella Corp logo, it’s important to get feedback from others. Show the logo to friends, family, and colleagues to get their opinions. You can also conduct surveys or focus groups to get more detailed feedback.

In conclusion, redesigning the Umbrella Corp logo requires careful consideration of the brand, competition, color scheme, and design elements. By keeping the logo simple, playing with the umbrella, and experimenting with typography, you can create a new logo that accurately represents the sinister and corrupt nature of Umbrella Corporation.